Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") is promoting the importance of "sleep measurement" to understand one's own correct sleep state as part of the solution to Japan's sleep problems. According to the "Sleep Deviation Survey" conducted by Brain Sleep in 2025, more than half of employed individuals feel that their sleep time is shorter than their actual sleep time, indicating that they are unable to correctly perceive their sleep state. An analysis of measurement results from the "Brain Sleep Coin," a sleep measurement device developed and sold by Brain Sleep, suggested that "sleep measurement" leads to an understanding of one's own sleep situation, and through behavioral changes accompanying this, sleep quality can be improved. Brain Sleep will be holding a "New Life Sleep Improvement Campaign" in which participants can win a "Brain Sleep Coin" sleep measurement device, starting from April 1, 2025 (Tuesday) at 18:00 to April 15 (Tuesday) at 23:59. This campaign aims to support the establishment of better sleep habits through "sleep measurement" during a time when people are prone to stress due to environmental changes and disruptions in their daily routines. Sleep Issues in Japan In the "Sleep Deviation Survey 2025" conducted on 10,000 employed individuals, we investigated actual sleep time and perceived sleep time. It was revealed that approximately 52% of respondents felt their perceived sleep time was shorter than their actual sleep time. The average actual sleep time was 6 hours and 50 minutes, while the average perceived sleep time was 6 hours and 27 minutes, a difference of 23 minutes. This result suggests that many people are experiencing "sleep perception error," where they are unable to correctly perceive their own sleep state. Factors contributing to "sleep perception error" include daily stress, lifestyle habits, use of electronic devices such as smartphones, and the influence of the sleep environment. Additionally, when sleep quality declines, it can be difficult to feel adequately rested even after long hours of sleep. Given this background, it is believed that addressing sleep problems in Japan not only involves securing sufficient sleep duration, but also, to improve sleep quality, it is important to first accurately understand and grasp one's own sleep state. Changes in Sleep Brought About by "Sleep Measurement" Brain Sleep has been selling the sleep measurement device "Brain Sleep Coin" since October 2022. With "Brain Sleep Coin," "Sleep Coins" (which can be used as points) accumulate each time sleep is measured, and the membership rank increases. Comparing the "Sleep Score" for each membership rank, it was found that the higher the membership rank (the more frequent the measurements), the higher the "Sleep Score." These results suggest that by understanding one's own sleep situation through "sleep measurement" and changing behavior based on those results, sleep quality may have improved. Furthermore, after interviewing users about changes since they started using "Brain Sleep Coin," many users commented that their morning mood had become more positive after starting measurements. "New Life Sleep Improvement Campaign" to be held! Given the observed tendency of sleep improvement through "sleep measurement," Brain Sleep will hold a "New Life Sleep Improvement Campaign" during this new life season to raise awareness of sleep and support sleep improvement through sleep measurement. Follow Brain Sleep's official X account and repost the target post to enter a lottery to win a "Brain Sleep Coin" sleep measurement device for 30 lucky winners. Period: April 1, 2025 (Tuesday) 18:00 - April 15 (Tuesday) 23:59 How to participate: Follow Brain Sleep's official X (@brainsleep0508) and repost the target post What is the "Brain Sleep Coin" sleep measurement device? A sleep measurement device that makes sleep valuable, equipped with a unique measurement algorithm developed based on data accumulated through sleep research. It enables more personalized analysis tailored to human movement, and supports sleep quality improvement by proposing a positive cycle where sleep scores are converted into coins, leading to improved sleep habits. Product details page: https://brain-sleep.com/collections/sleep-tech-app/products/coin
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