Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") will open a pop-up store at Hankyu Umeda Main Store 3F Event West (Umeda, Osaka) from March 12 (Wednesday) to May 6 (Tuesday/holiday), 2025. The store aims to guide people to a good night's sleep every day by allowing them to experience and purchase Brain Sleep's signature products and services while learning methods for "brain sleep," which is crucial for high-quality sleep.For the first time at a Brain Sleep pop-up store, a booth will be set up where customers can answer questions about their sleep concerns from six categories, such as waking up in the middle of the night and sleep duration. In addition, as solutions, we will offer content such as how to create high-quality "brain sleep" and advice on the best sleep routines to improve sleep quality.Please take this opportunity to experience Brain Sleep's products and services, which have been thoroughly designed to help your brain sleep. Background of the Event Since its establishment, Brain Sleep has been developing and providing products and services to help Japanese people, who have the shortest sleep duration in the world, acquire correct knowledge about sleep and achieve high-quality sleep to improve their daily performance.With the start of a new fiscal year and changes in many people's lives, we decided to open a pop-up store at Hankyu Umeda Main Store with the hope that it would be an opportunity for people to review their sleep environment, which is important for leading a wellness lifestyle by achieving a good night's sleep every day. We hope that many customers will be able to pick up and experience our products firsthand. Overview of the Hankyu Umeda Main Store Pop-up Store Period: March 12 (Wednesday) to May 6 (Tuesday/holiday), 2025Hours: 10:00 AM to 8:00 PM *The last day (May 6 (Tuesday/holiday)) will close at 6:00 PM.Location: Hankyu Umeda Main Store 3F Event West (1-13-13 Umeda, Kita-ku, Osaka-shi 530-8224)Access: Approximately 1 minute walk from Hanshin "Osaka Umeda" Station Event Details ① Sleep Concern SurveyWe will set up a booth where customers can answer questions about their sleep concerns, such as waking up in the middle of the night, sleep duration, and difficulty falling asleep. If you have any relevant concerns, please vote. ② Lecture on "Brain Sleep" MethodsWe will present topics in an exhibition format that offer hints for creating a best sleep routine and sleep environment to promote deep sleep during the "golden 90 minutes," which are crucial for "brain sleep." ③ Revealing the Secret of "Brain Sleep Pillow," a pillow that allows your brain to sleep quickly and deeply.We will specially reveal the manufacturing process and the "brain sleep" secret of the "Brain Sleep Pillow," which is meticulously handcrafted one by one by artisans with a focus on MADE IN JAPAN quality. Brain Sleep Signature Products 〈Brain Sleep Pillow〉This is Brain Sleep's signature product, with over 200,000 units sold in the series.Over 90% of it is made of air layers, providing high breathability. It features a patented 3-layer, 9-gradation structure that personally fits each individual's head size and sleeping posture. Furthermore, it is washable and hygienic.In September and November 2024, verification results were announced showing that "6 hours of sleep using this product" resulted in 116% more fatigue recovery and wakefulness compared to "7 hours of sleep with a general functional pillow."URL: https://brain-sleep.com/products/pillow