BrainSleep Inc. (Head Office: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "BrainSleep") will open a pop-up store, "BRAIN SLEEP PRODUCT LABORATORY," where customers can learn about the "brain sleep" method essential for high-quality sleep, experience BrainSleep products, and make purchases. The store will be located on the 7th floor of Ginza Mitsukoshi Main Building, Promotion 2(Ginza, Tokyo) for a limited time from February 5 (Wed) to March 4 (Tue), 2025.This pop-up store will unveil the "brain sleep" method behind BrainSleep's signature products, the "BrainSleep Pillow" and "BrainSleep Mattress Premium Float" (hereinafter "Premium Float"). This will be the first public unveiling of the secrets of "Premium Float." Don't miss this opportunity to experience BrainSleep's meticulously designed products and their sleep environment, all aimed at helping your brain sleep. Background of the event Since its establishment, BrainSleep has been developing and offering products and services that enable the Japanese, who have the shortest sleep duration in the world, to "gain correct knowledge about sleep and achieve high-quality sleep to improve daily performance."While we have primarily focused on online channels until now, we have been strengthening offline communication through experiential events and pop-up stores since 2023. At the pop-up store held in 2024, in addition to showcasing solutions for sleep issues and the "brain sleep" method from our founding, we also unveiled the manufacturing process of the "Pillow," which BrainSleep advocates. We received a lot of feedback from many people. "BRAIN SLEEP PRODUCT LABORATORY" Overview Event Period: February 5 (Wed) - March 4 (Tue), 2025Business Hours: 10:00 - 20:00Location: Ginza Mitsukoshi Main Building 7F Promotion 2 (4-6-16 Ginza, Chuo-ku, Tokyo 104-8212)Access: 1-minute walk from Ginza 4-chome crossing at Ginza Station (Tokyo Metro Ginza Line, Marunouchi Line, Hibiya Line) 5-minute walk from Ginza-itchome Station (Exit 9) (Tokyo Metro Ginza Line) 2-minute walk from Higashi-ginza Station (Toei Asakusa Line, Tokyo Metro Hibiya Line) via underground passage towards Ginza Station 9-minute walk from Yurakucho Station (Chuo Exit, Ginza Exit) (JR) Event Details At this pop-up store, in addition to being able to experience the products, we will showcase the structure of the "BrainSleep Pillow" and "Premium Float" to provide a deeper understanding of "brain sleep." ・BrainSleep PillowSeriesThis is BrainSleep's signature product, with cumulative sales exceeding 200,000 units. It is highly breathable, with over 90% of its composition being an air layer, and utilizes a patented 3-layer, 9-gradation structure that personally fits each individual's head and sleeping position. Furthermore, it is washable with water, ensuring hygiene.In September and November 2024, verification results were announced, showing that "6 hours of sleep using this product" compared to "7 hours of sleep on a general functional pillow" resulted in an awakening level of 116% in terms of fatigue recovery.URL:https://brain-sleep.com/products/pillow ・BrainSleep Mattress Premium Float BrainSleep MattressThe BrainSleep Mattress series recreates the "neutral posture" proposed by NASA, which reduces strain on the body. A distinctive feature is that the leg section is designed to be 4cm higher than the chest, which facilitates blood circulation to the chest, reducing fatigue and swelling.The "Premium Float" is the top-of-the-line model, maintaining a correct sleeping posture with its unique 9-layer hybrid rebound. Furthermore, it supports turning over with ultra-pressure distribution that repeatedly absorbs and rebounds with each movement. Like the Pillow series, it is highly breathable with over 90% of its composition being an air layer, and it is washable with water, maintaining cleanliness and creating a comfortable sleep environment. URL :https://brain-sleep.com/products/mattress_premium_float
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