BrainSleep Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "BrainSleep") has developed the "BrainSleep Eye Mask Hot + Cool" (hereinafter "eye mask") as an item to alleviate sleep problems during the pollen season.The "eye mask" developed this time not only has the general functions of blocking light and sound to ensure comfortable sleep, but also focuses on "hay fever," which is cited as a factor that degrades sleep quality in early spring, and is additionally equipped with a function to alleviate hay fever symptoms. It adopts an auto-fit material that senses body temperature and conforms to the skin, and also blocks light leaking from the gap around the nose. The eye area has a three-dimensional structure that does not feel oppressive, and the 360° wrapping design covers the ears, cutting out noise that disrupts sleep. In addition, it is treated to be anti-static to prevent pollen from adhering indoors, blocking pollen even during sleep. The gel built into the inner part has a two-way hot and cold design, allowing users to switch between them according to their condition and symptoms, leading to comfortable sleep even during the pollen season.The "eye mask" will be available for pre-order on Makuake, a support purchase service for new things and experiences, from December 15, 2024 (Sunday) at 10:00 a.m. Background of Development The number of hay fever sufferers in Japan is increasing year by year, with approximately 40% of the population suffering from hay fever*1. During the pollen season, allergic symptoms such as nasal congestion and itchy eyes make it difficult to fall asleep, and the difficulty in breathing also increases awakenings during the night. As a result, many people report*2 that they cannot get enough sleep, their sleep quality itself declines, and it affects their physical condition and activities the next day. Furthermore, lack of sleep disrupts the immune balance, leading to a vicious cycle of worsening allergic symptoms.Pollen dispersal peaks twice a day, with a lot of pollen flying in the evening. Allergic reactions to pollen include "late-phase reactions" that occur a certain time after inhaling pollen, and it is not uncommon for symptoms to become severe at night after inhaling a large amount of pollen during the day*3.BrainSleep believes that alleviating symptoms before falling asleep is important for resolving the decline in sleep quality during the pollen season, and has therefore developed an "eye mask" with hot and cold functions as an item for self-care hay fever prevention. *1 National epidemiological survey of nasal allergy 2019 (comparison with 1998, 2008): Preliminary report - targeting otolaryngologists and their families*2 Current status of hay fever treatment and impact on sleep - Internet survey - Before cedar pollen dispersal, during peak cedar pollen dispersal, after cedar/cypress pollen dispersal ends -*3 Ministry of Health, Labour and Welfare, "For Appropriate Hay Fever Treatment (2nd Edition)" Features of "BrainSleep Eye Mask Hot + Cool" 01 HOT&COOLExquisite eye care with both hot and cold functions The inner gel has a two-way hot and cold design, allowing users to switch between hot and cold depending on their symptoms and condition.Whether used hot or cold, the temperature gradually approaches body temperature, leading to a comfortable sleep.HOT promotes blood flow, improves nasal passage, and makes breathing easier. It is also recommended when you feel eye strain.COOL reduces inflammation and relieves itchy eyes.The moderately weighted soft gel allows for comfortable use until morning.02 3D AUTOFIT TECHNOLOGY360° Snug and gently envelopingThe auto-fit material senses human body temperature and conforms to the skin, naturally fitting the contours of the nose and blocking light leaking from gaps. With a light-shielding rate of 99.99%, it optimizes the sleeping environment. Furthermore, the 360° wrapping design covers the ears, reducing noise that disturbs sleep.To ensure no pain or discomfort even when worn until morning, it features a three-dimensional structure that does not compress the eyes and a comfortable fit achieved by an integrated cushioning shape from the eye area to the strap. 03 ANTI ELECTRIC & PERFECT CLEANPrevents pollen adhesion and is always clean as it can be fully washedIt is made of washable material, can be fully washed, is wrinkle-resistant, and quick-drying, so you can always use it cleanly.Furthermore, it is treated with anti-static processing to prevent pollen from adhering indoors. "BrainSleep Eye Mask Hot + Cool" Pre-order Schedule December 15, 2024 (Sun) 10:00 AM - Makuake pre-orders beginURL: https://www.makuake.com/project/brainsleep_eyemask/*The super early bird discount offers up to 20% OFF + a set of two inner gels. (Two-gel set is only available on Makuake)Scheduled general sales price (tax included): 8,250 yen ⇒ 6,600 yen (20% OFF)*Before the project starts, please see the product details on the teaser site below. https://brain-sleep.com/pages/makuake_eyemask "BrainSleep Eye Mask Hot + Cool" Product Details Product name : BrainSleep Eye Mask Hot + CoolSize : [Eye Mask] Approx. 70.5 x 11 (cm) [Eye Mask Gel] Approx. 18 x 8 (cm)Material : [Eye Mask] Outer fabric: Nylon 65%, Polyurethane 35% Filling: Urethane foam [Eye Mask Gel] Outer fabric: Nylon, Polyethylene Filling: Water, antifreeze, regulator, CMC, preservative ＜How to use the eye mask gel＞HOT : Heat the hot/cold gel in a microwave (500W) for 20 seconds.COOL : Chill in the refrigerator for 3 hours or more.
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