Brain Sleep Co., Ltd. ( Headquarters: Chiyoda-ku, Tokyo, Representative Director: Atsushi Hirota, hereinafter referred to as "Brain Sleep" ) will open its first pop-up store in the Kansai region at Hankyu Umeda Main Store (Umeda, Osaka ) from Wednesday , September 18 , 2024 , where customers can experience and purchase Brain Sleep products while learning about the " brain sleep" method, which is important for getting high-quality sleep. At this pop-up store, you can learn methods to improve the quality of your sleep, and the manufacturing process of the signature product "Brain Sleep Pillow" will be revealed. In addition, the store will be the first to offer the "Brain Sleep Eco Cycle Program," a sustainable new program that circulates bedding resources, which started on Tuesday , September 3rd , which is Sleep Day, and the "Brain Sleep Mattress Plus Float," which was released on the same day. Learn the correct knowledge and new common sense about sleep, which takes up one- third of our lives, experience new products and services, and deliver high-quality sleep that "allows the brain to sleep" to more people. Background Since its founding, Brain Sleep has developed and provided products and services to Japanese people, who have a high proportion of people in the world who suffer from sleep debt, to "gain correct knowledge about sleep, get good quality sleep, and improve daily performance." Until now, Brain Sleep has mainly been developed online, but since 2023 , we have also strengthened offline communication such as experiential events and pop-up stores. In the most recent pop-up store, we revealed the manufacturing process of the "Brain Sleep Pillow" along with solutions to sleep problems and the "brain sleep" method that we have advocated since our founding, and received a great response. Therefore, we will hold the first pop-up store in Kansai at Hankyu Umeda Main Store where you can learn and experience "brain sleep" sleep. Pop-up store overview Event period: Wednesday , September 18 , 2024 to Tuesday , October 15 , 2024 Business hours: 10:00 - 20:00 Location: Hankyu Umeda Main Store, 7th floor bedding section ( 8-7 Kakuta-cho, Kita-ku, Osaka-shi , Osaka 530-8350 ) Access: 3 minutes walk south from the 2nd floor central ticket gate or 3rd floor ticket gate of Hankyu Osaka-Umeda Station. 3 minutes walk east from the east ticket gate of Hanshin Osaka-Umeda Station. Details of the project In this pop-up store, you can not only experience our main product "Brain Sleep Pillow" and our trouble-specific pillows "Brain Sleep Pillow Neck Conditioning" and "Brain Sleep Pillow Snowless", but we also have three initiatives that are being introduced for the first time in the Kansai region. Through this pop-up store, we will provide you with an opportunity to learn about "things and actions that are important for improving the quality of your sleep". ①<First time revealed> The truth behind "brain sleep" The event will feature content that will teach you the three methods for getting high-quality sleep that "allows your brain to sleep," which Brain Sleep has advocated since its founding, as well as the manufacturing process of the "Brain Sleep Pillow," which is carefully made one by one by hand by artisans with a focus on MADE IN JAPAN quality, and will be open to the public for the first time in the Kansai region. ②＜First experience＞ Latest product "Brain Sleep Mattress Plus Float" The latest product in the Brain Sleep Mattress Series, the Brain Sleep Mattress Plus Float (hereafter "Plus Float"), will be available for the first time in stores, where customers can experience it. The Plus Float is a new type of mattress that is the first in the series to feature the "Zoning Support" function, which keeps you in the ideal sleeping position according to the part of your body. Take this opportunity to try it out for yourself. We also offer the "Brain Sleep Premium Float Mattress" and "Brain Sleep Float Mattress" from the same series. For more information on the Brain Sleep Mattress Plus Float, please see the release below. URL: https://prtimes.jp/main/html/rd/p/000000213.000046684.html ③＜First introduction＞ The Brain Sleep Eco Cycle Program is a sustainable program that recycles bedding resources This is a new program for the "Pillow Series" and "Mattress Series" that allows you to collect and recycle used products when you replace them, and purchase new products at a discount. This is a sustainable initiative that recycles bedding resources, made possible by introducing cutting-edge technology, with the aim of balancing ecology ( environment and resources ) and economy ( economy ) . This program, which is usually only available on the Brain Sleep brand site, can be used in stores for a limited time. Period: October 8th ( Tue ) to October 15th ( Tue ) Applicable products: Brain Sleep Pillow Series *The "Mattress Series" is not included in this pop-up store. How to use: Bring your used eligible product to the store and you will be able to purchase a new product at a special price. For more information, please see the Brain Sleep Eco Cycle Program page. URL: https://brain-sleep.com/pages/eco_cycle_program
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