Brain Sleep Co., Ltd. ( Headquarters: Chiyoda-ku, Tokyo, Representative Director: Atsushi Hirota, hereinafter referred to as "Brain Sleep" ) will release the new sensation mattress "Brain Sleep Mattress Plus Float (hereinafter referred to as "Plus Float")," the first in the "Brain Sleep Mattress Series" to feature a "Zoning Support" function that maintains an ideal sleeping posture according to each part of the body, on the Brain Sleep official website from 10:00 a.m. on Tuesday , September 3 , 2024 . The "Brain Sleep Mattress Series" realizes the ideal sleeping posture and ultra-dispersion of body pressure, and is a product that has been carefully developed for those who want to improve the quality of their sleep. With the introduction of "Plus Float", there are now three types available: "Brain Sleep Premium Float Mattress" (hereinafter "Premium Float"), the complete version that provides the highest level of comfort, "Plus Float" that combines the best comfort with cost performance, and "Brain Sleep Float Mattress" (hereinafter "Float") that can be easily laid directly on top of your existing mattress to provide a high-quality sleeping experience, allowing you to choose according to the functions and budget. Benefits of combining the "Brain Sleep Pillow" and "Brain Sleep Mattress" The "Brain Sleep Pillow," which has sold over 200,000 units in total, has been shown to dissipate a large amount of heat from both the head and back when used in combination with the "Brain Sleep Mattress." In order to achieve deep sleep during the "golden 90 minutes" -- the first 90 minutes of sleep that are crucial for improving sleep quality -- it is important to use bedding that has a high heat dissipation rate and is highly breathable. It is believed that using the "Brain Sleep Pillow" in combination with the "Brain Sleep Mattress" will lead to improved sleep quality compared to using only the "Brain Sleep Pillow." In fact, we have received feedback from customers saying, "At first I was only using the pillow, but when I started using the pillow in combination with the mattress, I noticed a difference in how well I felt the next day." "Brain Sleep Mattress Plus Float" Product Features 1. Zero gravity technology creates the ultimate relaxing posture Reproducing the neutral stance advocated by NASA When you rest your body in space, your shoulders naturally turn inward and your legs rise. This is said to be the posture that puts the least strain on the body. This product reproduces this posture with a unique structure that combines a seven- layer structure of intricately woven polyethylene fiber with a float design that raises the legs. It creates a resilience that makes you feel as if you are floating and the optimal firmness for your legs, hips, and shoulders, encouraging you to reach the ultimate relaxed posture free from gravity. [New sensation of elasticity] 7- layer hybrid rebound reduces stress on the body The hybrid resilience of the mattress, which supports the body three-dimensionally from all directions with countless fibers, responds optimally to the weight and area of each part of the mattress. The seven- layer structure absorbs gravity and converts it into repulsive force. It firmly supports the body and maintains the correct sleeping posture. Maintain an ideal sleeping position with "Zoning Support" tailored to different parts of the body The wire-shaped support core "Wire Wave" with fiber thickness adjusted according to the part of the body supports the body with lines from the inside of the mattress. It supports the parts of the body with different body pressure, and keeps the ideal sleeping position without sinking too much. Ultra-dispersion of body pressure helps you turn over in your sleep, saving energy and allowing you to rest your body. By sleeping in the correct posture, you can turn over smoothly without strain. In addition, the 7- layer structure that repeatedly absorbs and rebounds as you turn over supports you. By minimizing energy consumption while sleeping, you can reduce strain and sleep comfortably until morning. 2. Excellent breathability keeps you comfortable without trapping heat Ultra-breathable material controls temperature and humidity for optimal sleep To get a good night's sleep, it is important to maintain the proper temperature and humidity in your bed. More than 90% of your bed is made up of air, which prevents heat and humidity from building up during sleep, creating a comfortable sleeping environment. 3. Long-lasting durability & stain-resistant and clean [Excellent durability] Can be used for 10 years When it comes to mattresses that you use every day, one thing you should be concerned about is their durability. This product has proven to be highly durable even after 80,000 compressions, which is the JIS standard. It provides a stable sleeping experience even after long-term use. *The durability of the product may vary depending on how it is used. [Clean and can be washed in the shower] Reduces the chance of dust mites and house dust Not only can the cover be removed and washed in the washing machine, but the entire mattress filling is also washable. The inner material can be washed off in the shower, and it can be easily dried by simply hanging it in the shade after showering. Brain Sleep mattresses are highly breathable, making them less susceptible to dust mites and mold, and they can be washed at any time if you notice any house dust or dirt, so they can be kept clean. "Brain Sleep Mattress Series" With the release of "Plus Float," we now have three types to choose from depending on your functionality and budget. ・"Brain Sleep Premium Float Mattress" This complete version of the series provides the ultimate in body pressure distribution and durability, offering the finest sleeping comfort. ・"Brain Sleep Mattress Plus Float" This is the first product in the series to feature the "Zoning Support" function that helps maintain an ideal sleeping position, providing the best sleeping comfort and cost performance. ・"Brain Sleep Mattress Float" Simply place it on top of your mattress or directly on the floor to easily enjoy a high-quality sleep. "Brain Sleep Mattress Plus Float" Product Details Product name: Brain Sleep Mattress Plus Float URL: https://brain-sleep.com/products/mattress_plus_float Price: Single 154,000 yen (tax included), Semi-double 176,000 yen (tax included), Double 198,000 yen (tax included), Queen 220,000 yen (tax included) Size: Single 100×195×19/15cm , Semi-double 120×195×19/15cm , Double 140×195×19/15cm , Queen 160 × 195 × 19/15cm (height is at shoulder, waist and legs) "Brain Sleep Eco Cycle Program" starts today! Brain Sleep is launching a new sustainable program today that recycles bedding resources using cutting-edge technology, with the aim of balancing ecology (environment and resources) and economy (economics) and circulating resources. We collect used products from our signature products, the Brain Sleep Pillow Series and the Brain Sleep Mattress Series, and recycle them at our manufacturing factory to create new products, circulating the materials instead of disposing of them. Up until now, we have been using resources, including scraps, without wasting them, but now, with the development of new technology and the installation of new equipment, we are able to recycle used products and recycle them into new products. Please see the release below for further details. URL: https://prtimes.jp/main/html/rd/p/000000211.000046684.html Program start date and time: Tuesday, September 3 , 2024 at 10:00 AM Target products: "Brain Sleep Pillow Series", "Brain Sleep Mattress Series" Program page: https://brain-sleep.com/pages/eco_cycle_program You can try out the "Brain Sleep Mattress Series" at Hankyu Umeda Main Store! For a limited time, you can try out three mattresses, "Premium Float," "Plus Float," and "Float," at the Hankyu Umeda Main Store. This will be the first time you can try out "Plus Float," so be sure to stop by if you're in the area. Event period: Wednesday , September 18 , 2024 to Tuesday, October 15 , 2024 Business hours: 10:00 - 20:00 Location: Hankyu Umeda Main Store, 7th floor, bedding section *Dates and opening hours are subject to change.