Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Atsushi Hirota, hereinafter referred to as "Brain Sleep") will launch the "Brain Sleep Eco Cycle Program" (hereinafter referred to as "the Program") on the Brain Sleep official website from 10:00 a.m. on Tuesday, September 3rd. This will allow customers to collect and recycle their old products, including their main product, the "Brain Sleep Pillow," which helps them sleep all the way to their brain, and purchase new products at a discount when they are replacing them. background Brain Sleep, which celebrated its 5th anniversary this year, has been providing products and services to help people get quality sleep that even sleeps the brain, and disseminating accurate information. Although it depends on the material, the lifespan of a pillow is generally considered to be 2 to 3 years. A Brain Sleep survey found that about half of people use the same pillow for more than 5 years. A pillow that is used every day for 1/3 of the day will become worn out after 2 to 3 years, which can lead to a decline in the quality of sleep. In addition, it has been four years since the launch of the Brain Sleep Pillow, the first product developed by Brain Sleep, and we are starting this program with the expectation that some customers may be considering replacing their bedding. By using this program regularly and refreshing your bedding, we believe that this will help provide customers with a stable, high-quality sleep at all times. Brain Sleep's thoughts on recycling bedding Bedding is made of a wide variety of materials and is difficult to separate, and the majority of mattresses and comforters collected as bulky waste are currently incinerated. Furthermore, pillows are particularly small among bedding items, so many local governments treat them as general waste and incinerate them. Pillows are the most susceptible to stains and odors among bedding items, making them even more difficult to recycle and use as raw materials for new products. From the perspective of the SDGs, Brain Sleep has set a goal of recycling bedding since its founding, and has adopted its own high-purity, high-quality "polyethylene," a sustainable material that is also environmentally friendly. In addition, we have recycled offcuts that are inevitably produced during manufacturing and products collected for size exchanges, so that they do not end up as waste. In this program, in order to recycle used products, we rank them according to dirt and odor, and use high-quality recycled materials to manufacture products. In the future, we would like to challenge ourselves to develop products that utilize recycled materials that cannot be used in our products, with the goal of circulating materials within Brain Sleep. Overview of the Brain Sleep Eco Cycle Program This program is a new sustainable program that recycles bedding resources by introducing cutting-edge technology, with the aim of achieving both ecology (environment and resources) and economy. The company collects used products from its signature products "Brain Sleep Pillow" series and "Brain Sleep Mattress" series, recycles them at its manufacturing factory and remakes them into new products, circulating materials without discarding them. Up until now, the company has been using resources without wasting them, including scraps, but this time, with the development of new technology and the installation of new equipment, it is now possible to recycle used products and remake them into new products. Program start date and time: Tuesday, September 3, 2024 at 10:00AM Target products: "Brain Sleep Pillow" series, "Brain Sleep Mattress" series How to use: Purchase the product you want to recycle from the program page, and hand the old product over to the driver when you deliver the new product. Program page: https://brain-sleep.com/pages/eco_cycle_program Examples of applicable products ・"Brain Sleep Pillow" In addition to the "golden 90 minutes" during which the deepest non-REM sleep occurs, maintaining the proper temperature and humidity in your bed is also important for getting good quality sleep. The Brain Sleep Pillow is made of a unique material that is more than 90% air layers, so it does not trap heat or humidity that occurs during sleep, creating a comfortable sleeping environment. ・"Brain Sleep Mattress Float" It is made from the same material as the Brain Sleep Pillow, providing excellent breathability, and our proprietary Float Technology recreates the neutral posture advocated by NASA, allowing you to achieve the ultimate relaxation posture free from gravity. Recycling Procedures
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