Brain Sleep Co., Ltd. (Head office: Chiyoda-ku, Tokyo, CEO: Atsushi Hirota, hereinafter "Brain Sleep") has developed the latest in its mattress series, the "Brain Sleep Mattress Plus Float" (hereinafter "Plus Float"), a new type of mattress that changes the way you wake up with the ultimate relaxed posture and ultra-dispersion of body pressure. "Plus Float" achieves "ultra-dispersion of body pressure" with "zero gravity technology" that reproduces the neutral posture advocated by NASA that minimizes the burden on the body, and a seven-layer hybrid rebound that provides a new sensation of elasticity. In addition, like the Brain Sleep Pillow, the pillow is made of 100% renewable special fibers that are woven to trap air, providing the high breathability needed to improve sleep quality while also being washable for cleanliness. Reservations for Plus Float, which uses zero-gravity technology to reduce energy consumption while sleeping by 52%, will begin on Sunday, June 23, 2024 at 10:00 a.m. on Makuake. Development Background Brain Sleep developed its first mattress in 2021 and released it as the "Brain Sleep Mattress Float." Along with its main product, the "Brain Sleep Pillow," it has been used by many people for a long time. We have received many reviews from customers who have purchased the "Brain Sleep Mattress" *1 , and in addition to the ease of falling asleep due to its breathability, 24.4% of the reviews stated that "pain in the body (lower back and shoulders) was reduced," indicating that many customers have experienced the super-dispersion of body pressure. In addition, 13.6% of the reviewers use the "Brain Sleep Pillow" and "Brain Sleep Mattress" together, and some say that using them together has helped them sleep more comfortably. This time, we have developed the "Brain Sleep Mattress Plus Float," a new standard model in the "Brain Sleep Mattress" series, which is already loved by many people. * 1 Number of reviews: 279 "Brain Sleep Mattress Plus Float" Product Features 1. Zero gravity technology creates the ultimate relaxing posture Reproducing the neutral stance advocated by NASA When you rest your body in space, your shoulders naturally turn inward and your legs rise. This is said to be the posture that puts the least strain on the body. This product reproduces this posture with a unique structure that combines a seven-layer structure of intricately woven polyethylene fiber with a float design that raises the legs. It creates a resilience that makes you feel as if you are floating and the optimal firmness for your legs, hips, and shoulders, encouraging you to reach the ultimate relaxed posture free from gravity. [New sensation of elasticity] 7-layer hybrid rebound reduces stress on the body The hybrid resilience of the mattress, which supports the body three-dimensionally from all directions, not just in one direction, but with countless fibers, responds optimally to the weight and area of each part of the mattress. The seven-layer structure absorbs gravity and converts it into repulsive force. It firmly supports the body and maintains the correct sleeping posture. Maintain an ideal sleeping position with zoning support for different parts of the body The wire-shaped support core "Wire Wave" with fiber thickness adjusted according to the part of the body supports the body with lines from the inside of the mattress. It supports the parts of the body with different body pressure, and keeps the ideal sleeping position without sinking too much. Ultra-dispersion of body pressure helps you turn over in your sleep, saving energy and allowing you to rest your body. By sleeping in the correct posture, you can turn over smoothly without strain. In addition, the 7-layer structure that repeatedly absorbs and rebounds as you turn over supports you. By minimizing energy consumption while sleeping, you can reduce strain and sleep comfortably until morning. 2. Excellent breathability keeps you comfortable without trapping heat Ultra-breathable material controls temperature and humidity for optimal sleep To get a good night's sleep, it is important to maintain the proper temperature and humidity in your bed. Since it is more than 90% air-filled, it does not trap heat or moisture generated while sleeping, creating a comfortable sleeping environment. 3. Long-lasting durability & stain-resistant and clean [Excellent durability] Can be used for 10 years When it comes to mattresses that you use every day, one thing you should be concerned about is their durability. This product has proven to be highly durable even after 80,000 compressions, which is the JIS standard. It provides a stable sleeping experience even after long-term use. *The durability of the product may vary depending on how it is used. [Clean and can be washed in the shower] Reduces the chance of dust mites and house dust Not only can the cover be removed and washed in the washing machine, but the entire mattress filling is also washable. The inner material can be washed off in the shower, and it can be easily dried by simply hanging it in the shade after showering. Brain Sleep mattresses are highly breathable, making them less susceptible to dust mites and mold, and they can be washed at any time if you notice any house dust or dirt, so they can be kept clean. "Brain Sleep Mattress Plus Float" advance reservation schedule June 23, 2024 (Sun) 10:00 ~ Makuake advance reservations start URL: https://www.makuake.com/project/mattress_plus_float/ *Super early bird discounts up to 35% off. Regular sales price: Single: 154,000 yen (tax included) ⇒ 100,100 yen (tax included) <35% OFF> *If you set "Receive notifications" from the URL above, the project start date and time will be displayed and you will receive an email the day before it starts. *Before the project begins, please see the product details on the teaser site below. https://www.zzz-land.com/shop/pages/makuake_mattress_plusfloat.aspx "Brain Sleep Mattress Plus Float" Product Details Product name: Brain Sleep Mattress Plus Float General sales price: Single 154,000 yen (tax included), Semi-double 176,000 yen (tax included), Double 198,000 yen (tax included), Queen 220,000 yen (tax included) Size: Single 100×195×19/15cm, Semi-double 120×195×19/15cm, Double 140×195×19/15cm, Queen 160×195×19/15cm (height is shoulder/waist/leg height)
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