Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") will launch a promotional project to raise awareness of the importance of sleep quality for "everyone who sacrifices sleep to fight." This promotional project focuses on businesspeople working in the "mass media and advertising industry," which had the lowest sleep deviation value score among all industries in Brain Sleep's "Sleep Deviation Value® Survey 2024." The project will communicate relatable experiences and facts based on sleep, such as transit advertisements featuring common experiences under the theme of "#Iworkedhardwithoutsleepingbut...", and a tie-up project with popular manga artist Kappy, author of the manga "Left-Handed Ellen," which is set in a major advertising agency. The aim is to support people in improving their daily performance by getting high-quality sleep, even if they cannot easily increase their sleep duration. Background of the initiative Brain Sleep has been conducting the "Sleep Deviation Value®️ Survey" annually since 2020, with the aim of visualizing the actual state of sleep among Japanese people. This survey targets 10,000 employed individuals across all 47 prefectures (allocated by gender, age, and prefecture) and quantitatively evaluates subjective sleep assessments from a wide range of perspectives, including self-reported symptoms and sleep habits. In this survey, when 10,000 employed individuals were categorized by industry, the "mass media and advertising industry" consistently showed a lower sleep deviation value score compared to other industries since the initial survey in 2020. The most recently announced 2024 survey also revealed that this industry ranked last among all industries. The "Sleep Deviation Value®️ Survey" score visualizes and quantifies sleep status from various angles, and it also indicates that people in the "mass media and advertising" industry, in particular, tend to have low "sleep quality." Furthermore, data from the past five years of the same survey confirms that "sleep quality" tends to have a higher correlation with work performance, such as productivity, compared to "sleep duration."※ Not limited to "mass media and advertising," the daily sleep quality of Japanese people, who have the shortest sleep duration in the world, should be improved. Brain Sleep will implement a promotional project aimed at "everyone who sacrifices sleep to fight" to communicate the importance of "sleep quality." *Reference URL: https://prtimes.jp/main/html/rd/p/000000198.000046684.html Initiative Details 1.Transit Advertising ・Strap Advertisements Content: "Things that happen when you try hard without sleeping" – strap advertisements will take over the train car Line: Tokyo Metro Ginza Line Period: June 17 (Mon) – 23 (Sun) ・Beside the door Content: "Sleep deprivation reduces performance by 20%" A message that conveys the frustration of having 20% of the text reduced, based on the results of "the relationship between productivity and sleep." Lines: Tokyo Metro Ginza Line, Marunouchi Line, Hibiya Line Period: June 17 (Mon) – 23 (Sun) 2.Tie-up with Manga Artist Kappy ・"Rest for Warriors" Left-Handed Ellen DOPE | Special Edition https://note.com/nora_ito/n/nfa04b6eb5a27 ・Tie-up with "Shin R25 Channel" A collaboration interview video between Takahiro Miura, CEO of GO Inc. and Creative Director, and Kappy, discussing the importance of "sleep quality" using their own experiences, will be released on the "Shin R25 Channel." Tie-up start: June 17 (Mon). The interview video will be released on the YouTube channel "Shin R25 Channel." URL: https://www.youtube.com/watch?v=pMpv2avD0j0 ＜Comment from Kappy＞ Investing in sleep, which accounts for one-third of our lives, and improving "sleep quality" leads to better performance (productivity). Therefore, if you are experiencing any sleep problems, please try the "Brain Sleep Pillow"! Many businesspeople around me (especially fans of my manga, Left-Handed Ellen), including myself, use it. Since I started using it, I no longer feel sleepy during the day, so I feel like I'm sleeping deeply. I highly recommend it, especially for people who use their brains for work! I hope that everyone who reads this article will make good use of sleep and aim to become an "ace creator" who can always perform at their best in front of others. 3. Brain Sleep Official X Campaign ・Brain Sleep will conduct a participatory gift campaign related to sleep, linked with transit advertising, on its official X account (@brainsleep0508). Phase 1: June 17 (Mon) – 23 (Sun) We will be collecting stories on X about "I worked hard without sleeping, but...". Three winners will be chosen by lottery from those who quote and repost with the hashtag "#Iworkedhardwithoutsleepingbut" and comment, and will receive a "Brain Sleep Pillow." *Phase 2 and Phase 3 of the gift campaign are also planned for the future. Details will be released on the official X account, so please follow the account for future campaign information. ・Tie-up with J-WAVE "GRAND MARQUEE" Kappy's interview comments will also be broadcast! He will also talk about the collaborative manga. In addition, program navigators Shinya Takano and Celeina Ann will share their own "I worked hard without sleeping, but..." episodes, in conjunction with the "#Iworkedhardwithoutsleepingbut" X campaign launched to commemorate the collaboration. Broadcast date: June 18 (Tue) 16:00-18:50 J-WAVE (81.3FM) "GRAND MARQUEE" https://www.j-wave.co.jp/original/grandmarquee/ [Kappy's Profile] Born in Kanagawa Prefecture in 1985. Representative of Natsuyasumi Inc. After graduating from Musashino Art University, he joined Tokyu Agency. After several years as an art director, he moved to Kayac Inc. as a planner. His hobby manga "Facebook Police" became a hot topic, and in 2016, he became an independent manga artist. He is currently serializing "Left-Handed Ellen DOPE" (note), "Yanagi-san Gohan desu yo" (Shueisha), and "Brapat! Brand Patrol: No abnormalities today!" (Akita Shoten). Additionally, a new manga series and an anime adaptation of the original "Left-Handed Ellen" are in the works. Features of the "Brain Sleep Pillow" which cools the brain, focusing on the "golden 90 minutes" that influence sleep quality. In addition to the "golden 90 minutes," which is the period when the deepest non-REM sleep occurs, maintaining appropriate bed temperature and humidity is crucial for achieving good sleep. The "Brain Sleep Pillow" uses unique materials, with over 90% of its composition being air layers, which prevents heat and moisture from accumulating during sleep, creating a comfortable sleep environment. Cooling the brain for faster, deeper sleep With over 90% air layers, the pillow prevents heat and moisture from accumulating during sleep, creating a comfortable sleep environment. Three-layer, nine-gradation structure for personalized fit The pillow features a rational structure with three layers: an "adjust layer" that softly conforms to the shape of the head, a "support layer" that firmly supports the head and neck, and a "base layer" that allows air to escape from below. These layers are made of fibers of varying thickness and density. This patented three-layer, nine-gradation structure gradually adapts to the size of your head and your sleeping position, becoming your personalized pillow with each use. Washable with water for hygiene Humans are said to sweat about one cup (approx. 200ml) during sleep. Over 90% of the pillow is made of air layers, providing excellent breathability that prevents moisture buildup and maintains hygiene. Furthermore, not only the cover but also the inner material is washable with water and dries quickly, ensuring it stays clean at all times. ＜Product Details＞ URL: https://www.zzz-land.com/shop/g/gBS050S1/ Product Name: Brain Sleep Pillow Price: 33,000 yen (tax included) with pillowcase Sizes: Low 60×35×6/8cm, Standard 60×35×9/11cm, High 60×35×12/14cm ■What is the Sleep Deviation Value®️ Survey? A sleep survey conducted annually by Brain Sleep since 2020, targeting 10,000 people (allocated by gender, age, and prefecture) across all 47 prefectures in Japan. Sleep Deviation Value®️ Survey Results Page https://brain-sleep.com/service/sleepdeviationvalue/research2024/
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