Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter "Brain Sleep") will launch "Brain Sleep Pillow NEW WAVE," which has been available for pre-order on Makuake since December last year, on January 20th (Thursday) on its sleep goods specialty e-commerce site "zzzLand," Amazon, and PayPay Mall. Thanks to the tremendous support of everyone, the project exceeded its target amount on Makuake in just 3 minutes from its launch, ultimately achieving approximately 3600% and receiving support purchases totaling approximately 36 million yen, Brain Sleep's highest ever. ■Background of Development Modern people pick up their smartphones once every 10 minutes and spend an average of 7.5 hours or more per day on smartphones and PCs. This rapid exposure to digital devices causes various ailments. Among them, initial symptoms such as neck and shoulder stiffness are caused by the cervical vertebrae losing their original gentle wave shape. We developed a pillow that comfortably supports the necks of modern people, who are constantly overusing their necks, by restoring the curve of the cervical vertebrae to its normal position every night. ■The sleep quality of digital natives is trending downward with the rise of smartphones. Brain Sleep's Sleep Deviation Score®* survey, conducted on 10,000 people across 47 prefectures nationwide (allocated by gender, age, and prefecture), shows that digital natives have low scores not only in sleep quality but also in productivity and daytime sleepiness. (The values in the table are the average scores for sleep quality, productivity, and daytime sleepiness, respectively. Higher numbers indicate a higher evaluation.) *Cited from the 2020 Sleep Deviation Score® survey results ■"Brain Sleep Pillow NEW WAVE" Product Overview ・zzzLand(https://www.zzz-land.com/shop/ ) ・Amazon(https://www.amazon.co.jp/stores/page/92F62E6F-F0C8-4921-8A44-A9AB434ABEAC ) ・PayPay Mall(https://paypaymall.yahoo.co.jp/store/brain-sleep/top ) ・Rakuten Ichiba(https://www.rakuten.ne.jp/gold/brainsleep/ ) *Rakuten Ichiba is available for pre-order until February 2nd (Wednesday). Deliveries will be made sequentially thereafter. *The pre-order period may close without prior notice. *During the pre-order period, a 10x point bonus is included. Product name: Brain Sleep Pillow NEW WAVE Price: Pillow and pillowcase set 16,500 yen (tax included) Size: Pillow 60x36 cm / Height 7-8 cm Pillowcase 70x46 cm (outer dimensions)
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