株式会社ブレインスリープ(Head Office: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") has reached its 5th anniversary. In addition, cumulative sales of the "Brain Sleep Pillow" (Note 1) series, our main product designed to allow your brain to sleep deeply, have exceeded 200,000 units. To show our gratitude, we will be holding a "5th Anniversary" campaign for a limited time starting on Wednesday, May 8th, on our official e-commerce site, Brain Sleep Store. During the campaign period, all Brain Sleep products will be eligible for 5x loyalty points, and many exclusive special offers will be available. Going forward, Brain Sleep will continue to provide a future of quality sleep to society as a whole through products, consulting, and accurate information dissemination on the importance of "sleep quality," aiming for a society where everyone can realize their full potential. *1 Includes Brain Sleep Pillow Neck Conditioning/Snoreless, etc. The Impact of "Sleep Quality" and Future Vision, Revealed in the 5th Year Since Establishment Since our founding as a sleep solution company, we have focused on the importance of "sleep quality" and have developed original products and disseminated accurate information to improve sleep quality. Over these five years, we have collected various sleep data in Japan, including the "Sleep Literacy Survey®." While the average sleep duration in Japan has reached 6 hours and 50 minutes, the longest in the past five years, the average score for sleep quality has remained almost flat, indicating that improvements in sleep quality have not progressed. In this context, it has become clear that "sleep quality" may affect productivity, economic loss, and motivation (Note 2). Furthermore, in the 2024 edition of the "Sleep Literacy Survey®," a sleep survey conducted on 10,000 people across 47 prefectures (allocated by gender, age, and prefecture), we compared the top 1,000 and worst 1,000 individuals in terms of sleep duration, sleep quality, sleep habits, and work styles. Distinctive characteristics were observed across many items, with a significant difference of 28.6 points in sleep quality scores. Moving forward, through Brain Sleep's core values—products, consulting, and accurate information dissemination—we will continue to provide a future and value of quality sleep to society as a whole, aiming to solve Japan's sleep challenges and realize a society where everyone can unleash their potential. *2 Reference URL: https://prtimes.jp/main/html/rd/p/000000198.000046684.html BRAIN SLEEP 5TH ANNIVERSARY CAMPAIGN During the campaign period, customers who purchase Brain Sleep products will receive 5x loyalty points. In addition, many limited-time special offers are available! Period: May 8, 2024 (Wednesday) 10:00 AM - June 5, 2024 (Wednesday) 9:59 AM Eligible products: All Brain Sleep products URL: https://www.zzz-land.com/shop/pages/cp_anniversary.aspx ① 5x points for purchases of Brain Sleep products during the period ② Free pillow cover with purchase of Brain Sleep Pillow/Brain Sleep Pillow Neck Conditioning/Brain Sleep Pillow Snoreless ③ Free mattress sheet with purchase of Brain Sleep Mattress Float ④ 10% off Perfect Cool Series (excluding pillows) ⑤ 20% off for purchasing a set of 3 (pillow, comforter, mattress) & Brain Sleep Coin for the first 50 customers "Brain Sleep Pillow" Series Cumulative Sales Exceed 200,000 Units! To commemorate the "Brain Sleep Pillow" series exceeding 200,000 units in cumulative sales, we have compiled and categorized a selection of reviews (4 stars or higher) from customers who purchased the "Brain Sleep Pillow" (May 2020 - April 2024) into a ranking format. The most common reviews were related to the "fit," as the Brain Sleep Pillow gradually conforms to the user's head size and sleeping position due to its unique 3-layer, 9-gradient structure based on sleep medicine. Furthermore, many reviews regarding sleep quality were received from users who measure their sleep with sleep tracking apps, stating "my sleep score improved" and "snoring values improved." Brain Sleep is extremely pleased that customers who purchased the pillow feel and are satisfied with the "fit." As a product designed to improve the sleep quality of modern people who tend to have insufficient sleep, we will continue to provide a future of quality sleep and support the resolution of Japanese sleep problems by making it available to even more people. Features of the "Brain Sleep Pillow" that cools the brain, emphasizing the "Golden 90 Minutes" that influences sleep quality In addition to the "Golden 90 Minutes," which is the deepest non-REM sleep period, maintaining appropriate temperature and humidity within the bed is crucial for achieving quality sleep. The "Brain Sleep Pillow" uses a unique material and is composed of over 90% air, preventing heat and moisture build-up during sleep and creating a comfortable sleep environment. Cool your brain for faster, deeper sleep. Composed of over 90% air, it prevents heat and moisture generated during sleep from accumulating in the pillow, creating a comfortable sleep environment. 3-layer, 9-gradient structure for a personalized fit It features a rational structure with three types of fiber thicknesses and densities: an "adjust layer" that softly conforms to the shape of the head, a "support layer" that firmly supports the head and neck, and a "base layer" that allows air to escape from below. This patented technology achieves a 3-layer, 9-gradient structure that gradually conforms to the size of your head and sleeping position. It becomes your personalized pillow with each use. Washable with shower for hygiene It is said that humans sweat about one cup (approx. 200ml) while sleeping. Made of over 90% air layers, it boasts excellent breathability, preventing moisture buildup and maintaining hygiene. Furthermore, not only can the cover be washed, but the inner material is also water-washable and quick-drying, allowing it to be kept clean at all times. ＜Product Details＞ URL: https://www.zzz-land.com/shop/g/gBS050S1/ Product Name: Brain Sleep Pillow Price: 33,000 yen (tax included) with pillow cover Sizes: Low: 60 x 35 x 6/8cm, Standard: 60 x 35 x 9/11cm, High: 60 x 35 x 12/14cm Brain Sleep's Largest Pop-Up Ever at Ginza Mitsukoshi! At this pop-up, you can experience the functional features of the material, primarily focusing on Brain Sleep's main product, the Brain Sleep Pillow, which is designed to allow your brain to sleep deeply. You can also try out the new summer product, the "Perfect Cool EX" series. Furthermore, Sleep Planners will be available for consultations on May 11 (Sat), 12 (Sun), 18 (Sat), and 19 (Sun) from 1:00 PM to 6:00 PM. Period: March 27, 2024 (Wednesday) - May 21, 2024 (Tuesday) *Please note that the period may be extended. Location: Ginza Mitsukoshi Main Building 7F, Promotion 2 Business Hours: 10:00 AM - 8:00 PM
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