Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter referred to as "Brain Sleep") will develop and sell "Brain Sleep Coffee for Day" (hereinafter referred to as "Brain Sleep Coffee"), a portable stick-type powdered coffee that dissolves in hot or cold water to support the performance of busy modern people at work, on the go, in between work, etc. Reservations for "Brain Sleep Coffee" will begin at 10:00 on Sunday, April 21, 2024 on Makuake, a support purchase service for new products and experiences. Development Background Even if you get enough sleep, you are more likely to experience changes in your body that can lead to poor judgment, mistakes, and overall poor performance, such as the afternoon dip (when your body clock causes a decrease in motivation and sleepiness between 2 and 4 p.m.) and a decrease in brain alertness. (※1) Brain Sleep develops bedding and supplements that improve the quality of your sleep, but for modern people who work hard every day, we have redefined coffee, which has become a habit as a cup of coffee to wake up or as a coffee break between work, as an item that supports daytime performance. We developed "Brain Sleep Coffee" with the aim of supporting ideal performance with just one cup by combining NMN, which is attracting worldwide attention for its effect of supplementing the biological substances necessary for life, GABA, which is essential as a conditioning ingredient, and lactic acid bacteria. ※1 The post-lunch dip in performance Features of "Brain Sleep Coffee for Day" 1. SUPPLYMENT COFFEE "NMN" and "caffeine" that quickly switch you into work mode and support your performance, and "GABA" and "lactic acid bacteria" that regulate the basic physical condition are all concentrated in one cup of coffee. During your coffee break, you can quickly and efficiently take in the amount of nutrients that you cannot get from meals alone, supporting your ideal performance. <Ingredient Overview> NMN: Nicotinamide mononucleotide, an anti-aging (※2) ingredient that replenishes substances in the body that decrease with age. Caffeine: Provides vitality and supports desk work. GABA: An ingredient that tends to become deficient when consumed in large quantities due to fatigue or stress. Lactic acid bacteria: Bacteria beneficial to the body that support the internal environment. ※2 Nutritional care according to age 2. EASYILY AVAILABLE The noteworthy "NMN" that replenishes the body's substances necessary for life "Brain Sleep Coffee for a Day" uses high-quality NMN, manufactured domestically and with an industry-leading purity of over 99%. It is expected that maintaining NMN in the body will help maintain a healthy physical condition, and by taking it continuously, it will replenish the body's substances that decrease with age, supporting ideal performance. In addition, since it is important to continue drinking it for a long period of time as a nutritional supplement, we have achieved an easy-to-obtain and easy-to-continue price of about 250 yen per cup (over 1,000 yen for supplements), making it easy to purchase and continue. 3. PRODUCT FOCUS Individually packaged, powdered coffee makes it easy to carry, dissolves quickly in either hot or cold water, and is easy to drink. The effects of caffeine begin to kick in about 15 to 30 minutes after ingestion. By quickly and efficiently replenishing the nutrients you need at work, on the go, or in between work, you can quickly switch from coffee break to work mode. The slim, compact, individually packaged stick type is easy to carry and can be easily consumed between work without worrying about freshness. "Brain Sleep Coffee for Day" advance reservation schedule Advance reservations will begin on Makuake from 10:00 on Sunday, April 21, 2024. Teaser site URL: https://www.zzz-land.com/shop/pages/makuake_coffee.aspx *Super early bird discounts are up to 30% off. Sales start times and detailed product information will be sent via Brain Sleep's LINE. ▼Click here to register as a LINE friend▼ URL: https://lin.ee/NUyIuC2 "Brain Sleep Coffee for Day" Product Details Product name: Brain Sleep Coffee for Day Regular price: 30 packets 7,560 yen (tax included) https://brain-sleep.com/collections/health-food/products/coffee_for_day_30p 5 packets 1,450 yen (tax included) https://brain-sleep.com/collections/health-food/products/coffee_for_day_5p Contents: 81.9g (2.73g x 30 packets) Ingredients: Instant coffee (made in Vietnam), GABA, β-nicotinamide mononucleotide (NMN), lactic acid bacteria (sterilized), dextrin (contains some dairy ingredients) How to drink: ICE/HOT: Dissolve one stick in about 150ml of hot or cold water. MILK: Place one stick in a cup, pour in a small amount of hot or cold water, and stir with a spoon to dissolve. Pour about 120ml to 130ml of milk into the cup and stir well again with a spoon. If you prefer a stronger milk flavor, adjust the amount of milk to be more.
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