Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Atsushi Hirota; hereinafter "Brain Sleep") will release the "Brain Sleep Pillow Perfect Cool" (hereinafter "Pillow Perfect Cool"), a pillow that cools the brain to help you sleep faster, deeper, and all the way to the brain, and the "Brain Sleep Comforter Perfect Cool EX" (hereinafter "Comforter Perfect Cool EX"), a comforter that provides the ultimate cool sensation until morning thanks to its triple cooling technology of contact cooling, moisture absorption cooling, and sustained cooling, on Wednesday, May 8th. In addition, pre-orders will begin on Brain Sleep Store, the company's own EC site, from 11:00 on Wednesday, April 17th. Development Background Summer is getting longer every year, but on March 31st, unseasonably hot weather hit western and eastern Japan, and according to the Japan Weather Association (※1), over 100 locations from Kyushu to Kanto recorded summer days, making it an unusually hot March. The highest temperature ever recorded in March was 28.1°C in central Tokyo, so early measures are needed. As temperatures rise, the risk of health damage from heat stroke and other conditions also increases, but it is said that about 40% of heat stroke cases occur at night or while sleeping, so measures to prevent heat stroke at night and while sleeping are important in summer. In addition, major power companies are scheduled to raise electricity rates in May, and there are concerns about the economic impact on households. In recent years, when the heatwaves have been prolonged, the use of air conditioners is unavoidable, and it is essential to use air conditioners appropriately and to take measures in terms of both bedding. To address these issues, we have developed the Perfect Cool Series, which eliminates discomfort while sleeping and maintains the quality of sleep. *1 "Unseasonably hot: Summer days in over 100 locations nationwide; Tokyo significantly breaks record high March temperature (March 31, 2024)" Japan Weather Association Brain Sleep Pillow Perfect Cool Features ・Cool your brain Even on tropical nights, it cools the brain and helps you sleep faster and deeper. The Brain Sleep Pillow provides the same sleeping comfort as the original, but with an ice pack pocket to cool the brain faster. More than 90% of the ice pack is made up of air layers, and the cold air coming through the gaps in the air layers comfortably cools the head without directly touching the skin. In addition, by thoroughly cooling the head for the first 90 minutes (the golden 90 minutes) immediately after falling asleep, which determines the quality of sleep, you can sleep comfortably even in the hot summer. A special ice pack that does not interfere with your sleeping comfort or restrict breathability. The gel used does not harden even when cooled in the freezer, so the pillow remains comfortable to use and sleep on. ・Comfort fit Patented technology 3-layer 9-gradient structure. The 3-layer 9-gradation structure of the Brain Sleep Pillow makes it easy to turn over in bed and fits your head gently, and the ice pack pocket recreates the comfort of the Brain Sleep Pillow. The countless fibers act as springs, giving the pillow a new elasticity that is bouncy yet soft and three-dimensional, enveloping your head. In addition, the elasticity increases to the left and right, so your head does not sink too much when you sleep on your side, and your sleeping position does not change. The 9-gradation structure also supports smooth turning over in bed. Features of Brain Sleep Comforter Perfect Cool EX ・Perfect cool Extreme coldness that lasts all night long. The perfect 4-layer structure provides a cool sensation when touched, a moisture-wicking cool sensation, and a sustained cool sensation, keeping you comfortable while you sleep. The yarn and fabric were developed from scratch, and the cooling sensation value (a measure of the amount of body heat transferred to the fabric, the higher the value, the cooler it feels) is 0.524, the highest level, which is about 260% of the standard value of 0.2 (which is only slightly cool to the touch), providing the ultimate cooling sensation. It also features an innovative moisture absorption cooling technology that converts the moisture absorbed during sleep into a cooling sensation. The fibers of the comforter contain microencapsulated PCM, an innovative cooling technology developed for space suits. Conventional cooling bedding loses its cooling sensation when the absorbed heat becomes saturated, but the Comforter Perfect Cool EX has a sustained cooling function that restores the cooling sensation when the comforter separates from the body due to turning over during sleep. *PCM is an abbreviation for phase change material. Control the temperature to a comfortable level until morning. By covering yourself with a futon, your body heat is absorbed. When you turn over in your sleep, the futon separates from your body, allowing heat to be released quickly, controlling your comfort while you sleep. ・Perfect comfort Reversible structure that can be used for a long time from the rainy season to late summer. The popular reversible structure has been further improved. The dry side has a two-layer breathable structure, which maintains the smooth feel while adding a gentle cooling effect. You can choose the level of coolness that suits your preference and the environment. It also absorbs and releases moisture to keep the humidity in your bed from getting too stuffy. ・Perfect clean No need for a cover, just wash it at home and it will stay clean. It has antibacterial and deodorant properties to prevent the growth of bacteria in the summer, and also eliminates the unpleasant odor of sweat for a clean look. Since it can thoroughly clean the inside of the futon, you don't have to worry about dirt, mold, dust mites, or other issues inside the futon. schedule Reservation start: Wednesday, April 17, 2024, 11:00 Release date: Wednesday, May 8, 2024, 11:00AM Brain Sleep Pillow Perfect Cool Product Details Product name: Brain Sleep Pillow Perfect Cool URL: https://www.zzz-land.com/shop/g/gP0005S1-FRSX/ Price: 36,300 yen (tax included) Pillow cover and ice pack included Size: Standard 60 x 35 x 9/11cm *Limited quantities available at Brain Sleep Store. <Pillow cover> Brain Sleep Pillow Cover Perfect Cool (Saxe Blue, Light Gray) Brain Sleep Comforter Perfect Cool EX Product Details Product name: Brain Sleep Comforter Perfect Cool EX URL: https://www.zzz-land.com/shop/g/gC0002A1-SNSX/ Price: Single 24,200 yen (tax included), Semi-double 29,700 yen (tax included), Double 35,200 yen (tax included) Size: Single 150 x 210 cm, Semi-double 170 x 210 cm, Double 190 x 210 cm Weight: Single approx. 1,400g, Semi-double approx. 1,600g, Double approx. 1,800g Color: Saxe blue, light gray Material: [Cool surface] Composite fiber (polyethylene/nylon) 46%, nylon 44%, polyurethane 10% [Dry side] Lining: Top layer 100% nylon, bottom layer 100% polyester [Filling] Upper layer: 60% rayon, 40% polyethylene; Lower layer: 80% polyester, 20% rayon Additionally, mattress protectors and pillow covers that offer the ultimate cooling sensation will also be released at the same time. Product name: Brain Sleep Mattress Protector Perfect Cool EX URL: https://www.zzz-land.com/shop/g/gS0007A1-SNSX/ Price: Single 14,300 yen (tax included), Semi-double 17,600 yen (tax included), Double 20,900 yen (tax included), Queen 24,200 yen (tax included) Size: Single W100×L205×H33cm, Semi-double W120×L205×H33cm, Double W140×L205×H33cm, Queen W160×L205×H33cm Weight: Single approx. 1,180g, Semi-double approx. 1,340g, Double approx. 1,500g, Queen approx. 1,700g Color: Saxe blue, light gray Material: [Outer fabric] Composite fiber (polyethylene/nylon) 46%, nylon 44%, polyurethane 10% [Lining] 100% polyester [Filling] 60% rayon, 40% polyethylene Product name: Brain Sleep Pillow Cover Perfect Cool EX URL: https://www.zzz-land.com/shop/g/gS0008A1-FRSX/ Price: 5,500 yen (tax included) Size: W70×L46cm Color: Saxe blue, light gray Material: [Outer fabric] Composite fiber (polyethylene/nylon) 46%, nylon 44%, polyurethane 10% [Lining] 100% polyester
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