Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter "Brain Sleep") will hold a pop-up event in the Kansai area for the first time, themed "Good sleep, Good life," at Hanshin Umeda Main Store for a limited time from December 22 (Wed) to December 28 (Tue), 2021. This pop-up event will not categorize products as "bedding" but as "beauty & health." We will set up a "Sleep Type Diagnosis" corner where customers can check their own sleep condition and experience products after gaining an understanding of sleep, proposing a quality lifestyle centered around sleep. Brain Sleep is not a bedding brand, but a sleep brand. Since its establishment, it has grown as a D2C brand centered on sleep, and is now also aiming to expand its customer contact points, promoting the development of physical stores. At this event at Hanshin Umeda Main Store, which advocates "a department store where every day is happy," products will be showcased not as bedding but within the beauty and healthcare category. Sleep is closely related to beauty and healthcare, as "growth hormone" released during deep non-REM sleep at the onset of sleep promotes metabolism and repair in the body, contributing to beauty and anti-aging. Looking ahead to a high-quality lifestyle centered on sleep, we will approach beauty and lifestyle. Hanshin Umeda Main Store POP UP Event Overview In addition to being able to try out Brain Sleep pillows, mattresses, and comforters, we will set up a "Sleep Type Diagnosis Corner" where customers can scan a QR code at the store and check their own sleep on the spot. Beyond just experiencing products, we will provide an opportunity for a wide range of customers to re-evaluate their sleep by visualizing their own sleep condition. Location: Hanshin Umeda Main Store 3F Event West (1-13-13 Umeda, Kita-ku, Osaka) TEL: 06-6345-1201 Period: December 22 (Wed) - December 28 (Tue), 2021 Hours: 10:00 - 20:00 <Sleep Type Diagnosis> URL:https://www.zzz-land.com/shop/pages/sleep_diagnosis.aspx Pop-up Event Products Brain Sleep Pillow + Cover ¥33,000 (tax included) Size: LOW/STANDARD/HIGH A pillow focused on "brain sleep," equipped with three functions to create the golden 90 minutes necessary for quality sleep. ① Unique ultra-breathable mesh structure prevents heat buildup around the head, keeping it comfortably cool. ② Three-layer structure and seven gradations eliminate "poor fit." Provides a fit beyond custom-made. ③ Washable and hygienic, made from 100% recyclable material. Product Website: https://brain-sleep.com/products/pillow Brain Sleep Mattress Float + Sheet ¥88,000 ~ (tax included) Size: SINGLE/SEMIDOUBLE/DOUBLE/QUEEN A mattress that creates the ultimate "brain sleep" by incorporating two cutting-edge technologies for brain sleep: "Float Technology." ① "Neutral posture" created by a three-dimensional structure. ② "Bedding temperature control" to maintain an optimal sleep environment. ③ Washable and hygienic, made from 100% recyclable material. Product Website: https://brain-sleep.com/products/mattress_float Brain Sleep Comforter Weight Balance ¥55,000 ~ (tax included) Size: SINGLE/SEMIDOUBLE/DOUBLE/QUEEN A comforter that promotes "brain sleep" by replicating the "sense of security" like a hug through its weight, and achieving innovative "warmth," "lightness," and "softness" to maintain comfort during sleep. ① Experience sleep that soothes the mind with chest weight. ② Light and soft, yet thoroughly warm. ③ Always clean. Can be washed repeatedly. Product Website: https://brain-sleep.com/products/comforter_weightblance
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