BrainSleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter "BrainSleep") will make its first appearance on December 15, 2021 (Wednesday) at "Virtual b8ta," an experiential retail store operated by b8ta, which is the first installment of the virtual shopping mall app "Metapa™" provided by Toppan Printing Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; Representative Director and President: Hideharu Maro; hereinafter "Toppan Printing"). ■Background of exhibit at "Virtual b8ta" BrainSleep is a D2C sleep brand that primarily sells through its own online store. While sales of its original products have been steadily increasing since their launch, the company has received numerous requests from customers who wish to experience the products at a physical store. Against this backdrop, since March 2021, BrainSleep has been aiming to offer new experiential value that addresses sleep issues from an OMO perspective, going beyond the scope of a D2C brand that only sells online, by establishing a physical presence at b8ta Tokyo-Yurakucho where customers can actually experience the products. We are now making our first appearance at "Virtual b8ta," which is operated by experiential retailer b8ta and is the first installment of the virtual shopping mall app "Metapa™," scheduled to be released by Toppan Printing. *Exhibit image ■Establishment of EC site purchases and the rising metaverse market Due to the spread of the new coronavirus infection, opportunities to shop with friends and family, choose items together, or ask store staff for details and engage in interactive communication have decreased, making it difficult for consumers to have satisfying shopping experiences. In addition, the use of EC sites has become well-established as a purchasing channel due to the rise in demand for staying at home. New initiatives for EC have also emerged, such as the increasing activity of online customer service, going beyond merely purchasing on existing EC sites. Furthermore, the metaverse*1 market is also booming, and is expected to expand to 783.3 billion dollars by 2024. To address these challenges, Toppan Printing developed "IoA Shopping™," a service that constructs stores in virtual space and links them with physical stores for mutual interaction, in March 2021, and has been conducting demonstration experiments. This time, "Metapa™" was developed as a service/app that allows for the never-before-seen experience of browsing multiple stores like a shopping mall, while keeping CG construction costs down by simplifying store layouts, making it easier for more stores to participate. *1: Metaverse is a coined word combining "meta" (beyond) and "universe," referring to a virtual space constructed online where people can interact. ■What is "Metapa™", the next-generation virtual shopping mall app? Derived from "metaverse" and "party" (gathering, companions), Metapa™ is an app that integrates real and virtual worlds, consolidating multiple stores built in virtual space into a single shopping mall-like experience to offer a new purchasing journey. Features of "Metapa™" ① Ability to browse multiple stores with one app "Metapa™" is an application that integrates multiple stores constructed in virtual space into one, allowing users to browse and shop at the virtual stores of participating companies. ② Ability to shop in groups with friends and family Users can connect simultaneously with family and friends in remote locations within the virtual space, allowing their avatars to move freely between virtual stores and engage in voice conversations or text chats with others in the space. A private room function, allowing only shared users to enter virtual stores, will also be implemented in the future. This will enable a shopping experience as if shopping together, even from remote locations. ③ Analysis of user behavior in virtual space possible By analyzing data such as the number of accesses to virtual stores, product views, and transitions to EC sites, it is possible to utilize this information for product development and marketing. ④ Simple store layout The virtual store construction is simplified to achieve smooth operability. This simple structure allows for inexpensive and speedy participation on "Metapa™". ⑤ Confirm product design and usageイメージ with VR and AR Products rendered in 3DCG can be viewed from various angles. Simultaneously, the AR function allows users to check actual sizes and how products might look when placed in a room, offering a unique virtual shopping experience. ■Service details Price: From 3 million yen per store *Includes planning/production of virtual stores and 3DCG products. Prices vary depending on exhibit details. "Metapa™" service site: https://metapa.app/ ■Future Plans BrainSleep will continue to aim to provide new purchasing experiences and added value by fostering communication that merges online and offline, such as expanding physical stores while focusing on digital communication. ■About Toppan Printing Co., Ltd. Based on "printing technology," Toppan Printing engages in a wide range of business activities across three fields: "Information & Communication Business," "Living & Industry Business," and "Electronics Business." URL: https://www.toppan.co.jp/
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