Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Kosuke Michibata; hereinafter referred to as "Brain Sleep") has realized the second collaboration with model Yu Yamada, a member of the "Brain Sleep Project 2021," which advocates "high-quality sleep that rests the brain = brain sleep." We spend 1/3 of our lives in bed. Pre-orders will begin on Thursday, December 9th for a bedding cover series that pursues what is needed because we spend a lot of time in bed. ■ Collaboration background Sleep not only relieves fatigue and sleepiness, but also plays various other roles, and it is becoming clear that it is deeply connected to memory, the autonomic nervous system, hormones, etc. Getting good quality sleep refreshes the body and mind, leading to a healthy and stylish lifestyle. Brain Sleep has collaborated with model Masaru Yamada, a busy mother who leads a busy life, to create a bedding cover, a very important item that affects the quality of sleep. Just sleeping on your favorite bedding will make you feel good and give you a good night's sleep. This is the second collaboration with Masaru Yamada. We have developed a bedding cover that pursues what is needed because we spend a lot of time in bed, where we spend 1/3 of our lives sleeping. Special page URL: https://www.zzz-land.com/shop/pages/nomin_yamadayu.aspx *Products are scheduled to be delivered from late December onwards. ■Collaboration Overview Yamada Yuu x Brain Sleep We offer a variety of special bedding covers that are clean, feminine and functional. ・A design that makes you feel happy every time you get in bed A simple and sophisticated design that fits in any space. White x black with feminine frills and black accents. Easy to wash, so you can keep it clean at any time Made with wrinkle-resistant material that can be washed every day. It has a quick-drying finish that makes it easy to dry after washing, anti-pilling finish to reduce damage caused by washing, and antibacterial and deodorizing finish to keep it clean at all times. ・A soft texture that gives you peace of mind The fabric is smooth and gentle to the touch. The surface of the fabric is slightly brushed to reduce the cold feeling when you get into bed. To maintain a comfortable feel and sleeping comfort, the bedding has been treated with an antistatic coating to prevent static electricity. ■ Product Overview Product name: Yamada Yu x BRAIN SLEEP pillow cover Color: White 1 color development Size: Available in two sizes: Brain Sleep Pillow LOW/STANDARD (can also be used with regular size pillows) and HIGH Price: 6,600 yen each (tax included) Product name: Yamada Yu x BRAIN SLEEP Comforter Cover Color: White 1 color development Size and price: SINGLE 12,100 yen (tax included) SEMI-DOUBLE 15,400 yen (tax included) DOUBLE 17,600 yen (tax included) QUEEN 18,700 yen (tax included) Product name: Yamada Yu x BRAIN SLEEP fitted sheet Color: White 1 color development Size and price: SINGLE 7,700 yen (tax included) SEMI-DOUBLE 9,350 yen (tax included) DOUBLE 11,000 yen (tax included) QUEEN 12,100 yen (tax included) Product name: Yamada Yu x BRAIN SLEEP Brain Sleep Pillow SET (Brain Sleep Pillow and Pillow Cover Set) Color: White 1 color development Size and Price: LOW/STANDARD set, HIGH set: 35,200 yen each (tax included) Product name: Yamada Yu x BRAIN SLEEP Coordination Set (Brain Sleep Pillow, Pillow Cover, Comforter Cover, Fitted Sheet Set) Color: White 1 color development Size and price: SINGLE 55,000 yen (tax included) SEMI-DOUBLE 59,950 yen (tax included) DOUBLE 63,800 yen (tax included) QUEEN 66,000 yen (tax included) Yamada Yuu Profile Model Born in 1984 in Okinawa Prefecture. She quickly became famous as an exclusive model for the fashion magazine "CanCam" and has since gone on to have a wide range of careers as a model and actress. He continues to actively work in a wide range of genres, including advertising and magazines. ■ Product development comments I don't like the cold, so I made this with a fabric that doesn't feel cold even in winter so that I can sleep without feeling cold when I get in bed! Of course, the fabric is also soft to the touch, so you can sleep comfortably! Also, since it was important to me that it be easy to wash, I chose a material that doesn't wrinkle even after washing! I also supervised the design, and because I wanted the bedroom to be simple and clean, I chose the color white. I also incorporated my favorite frills in a stylish way without being too cutesy. I'm looking forward to sleeping surrounded by my favorite things from now on. I hope you all get to experience it too! What is the Brain Sleep Project? Brain Sleep aims to solve the sleep debt of Japanese people, who are said to have the shortest sleep times in the world, by having people experience high-quality sleep, or "brain sleep," from various angles and having it become a part of their lifestyle. This is a project that aims to promote the quality sleep (brain sleep) advocated by Brain Sleep, together with front-runners active at the forefront of various fields. Along with proper sleep knowledge, we will incorporate it into lifestyles from a wide range of angles, including fashion and beauty, and will promote quality sleep, or "brain sleep," through collaborations and projects that are in line with the activities of each participating member, utilizing various tools such as YouTube and Instagram. ■ First collaboration We developed "BRAINBOW Mirai no Furikake" to create a balanced nutritional intake for busy mothers who are busy with work and child rearing, and to create a better future for children. It is now on sale at zzzland. Product name: BRAINBOW Mirai no Furikake Price: 1,800 yen (tax included) Contents: 50g Product page: https://www.zzz-land.com/shop/g/gYY001A1/
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