Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Atsushi Hirota; hereinafter referred to as "Brain Sleep") has supervised the sleep environment and provided sleep products for Nemuro, a rest room for moms and dads located within YASMO, a childcare facility to be opened on January 15, 2024 by Mitsui Fudosan Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Shun Ueda; hereinafter referred to as "Mitsui Fudosan") and Share Tomorrow Inc. (Headquarters: Chuo-ku, Tokyo; President and CEO: Norihisa Ishikawa; hereinafter referred to as "Share Tomorrow"). Background of this initiative According to a 2021 survey by the Organization for Economic Cooperation and Development (OECD), the average sleep time for Japanese people is 7 hours and 22 minutes, the shortest in the world*1, and they are currently lacking in sleep. In addition, newborns sleep and wake up repeatedly regardless of day or night, and have different sleep patterns from adults. As a result, caregivers tend to have fragmented sleep due to night crying and breastfeeding, which makes them more susceptible to poor quality sleep and sleep deprivation. It has been reported that 10-20% of women experience postpartum depression, and factors that increase the risk include lack of sleep and frequent awakenings at night*2. Furthermore, according to a study by the National Center for Child Health and Development, the percentage of fathers who are judged to be at risk of mental health problems one year after giving birth is said to be 11.0%, which is almost the same as the percentage of mothers (10.8%). In recent years, postpartum depression in men has also become apparent*3. In light of this social background, Mitsui Fudosan launched a new business, a childcare facility aimed at providing sleep and rest for caregivers, with Brain Sleep overseeing the sleep environment and providing sleep products (Brain Sleep Pillow). This initiative was made possible through an encounter at ZAKONE, a sleep co-creation community launched by NTT East Japan Group, Brain Sleep's business partner. Brain Sleep will continue to proactively engage in initiatives to promote the importance of sleep across the board, regardless of company boundaries. *1 Organisation for Economic Cooperation and Development (OECD). Gender data portal 2021 *2 Ministry of Health, Labor and Welfare, October 2, 2023, Second Meeting on the Revision of Sleep Guidelines for Health Promotion. Reference Material 3 *3 National Center for Child Health and Development, National Research and Development Agency. Press release, August 27, 2023. Approximately 30,000 couples suffer from mental health problems during the same period after childbirth each year!? ~Support and assessment is needed not only for mothers and children, but also for fathers on a household level~ New childcare facility YASMO ≪ Services provided by YASMO ≫ ・Childcare is available for children from 3 months old to preschool age. ・ Providing fun times through creative play and specially designed play equipment ・Three types of rest rooms for moms and dads are available ・ The fee is 1,650 yen (tax included) per 30 minutes, with a minimum of 30 minutes and a maximum of 4 hours of use. ≪ YASMO official website URL ≫ https://yasmo.jp/ Brain Sleep supervised Nemuro based on sleep medicine to create a high-quality sleeping environment. Brain Sleep pillows have also been installed in all six rooms of Nemuro. Brain Sleep supports efficient rest for moms and dads who are lacking in rest by providing a high-quality sleeping environment and sleep products. Comment from YASMO representative We wanted to provide an appropriate environment and scientifically based information for sleep-deprived moms and dads, so we asked Brain Sleep to supervise us. They provided us with knowledge about the "sleep environment" and supported us in creating a "good night/wake up guide" to help switch the body's mode. With this facility as our first store, we will continue to develop this initiative to make parenting more energetic from the time you go to sleep. Mitsui Fudosan Co., Ltd. Business Innovation Promotion Department Business Group Left: Yuta Yoshida Right: Yukari Masui ■ShareTomorrow Inc. The company was established with the vision of "providing diverse options for work, housing, shopping, and how to spend holidays and leisure time so that each individual can freely choose and combine options to suit their own lifestyle." The company is engaged in the development and promotion of new businesses based on the vision set out in the Mitsui Fudosan Group's long-term management policy "VISION 2025," which includes "realizing the creation of a sustainable society through urban development" and "utilizing technology to innovate the real estate industry itself." Address: 3-2-1 Muromachi, Nihonbashi, Chuo-ku, Tokyo Representative: Norihisa Ishikawa, Representative Director Established: July 1, 2021 Website: https://sharetomorrow.co.jp/
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