Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Atsushi Hirota; hereinafter referred to as "Brain Sleep") is engaged in various businesses, from product development to consulting, to improve the quality of sleep among Japanese people, who have the shortest sleep time in the world. As one of these businesses, Brain Sleep has been conducting the "Sleep Standard Deviation Value®" survey for 10,000 people in all 47 prefectures across Japan for four years since 2020, and has collected various data on sleep. When we analyzed the impact of sleep quality using the data Brain Sleep possesses, we found that getting high-quality sleep has a significant impact on the performance of the brain, body, and mind. Now that we've entered a new year, why not take a moment to review your lifestyle habits and bedroom environment with an eye toward the quality of your sleep? After all, quality of sleep is more important than quantity Brain Sleep advocates that sleep is not just for resting the body, but also for improving brain performance during the day. Many people are aware that getting good sleep is important, but it is not just the quantity of sleep that is important, but also the quality. This time, out of 10,000 people surveyed in the 2023 edition of the "Sleep Standard Deviation®" survey, we compared the top 1000 with the longest sleep times *1 ("sleep duration group") with the top 1000 with the highest quality sleep * 2 ("sleep quality group") and found that people feel that higher quality sleep leads to higher brain, body, and mind performance than longer sleep times. 1. High quality sleep is better for brain activation than long sleep duration. When the "sleep duration" and "sleep quality" groups were compared in terms of subjective assessment of brain performance (brain activation state), 454 out of 1,000 people (45.4%) in the "sleep duration" group answered that they self-evaluated their own brain activation state as 76-100%, the highest level, while in the "sleep quality" group, 673 out of 1,000 people (67.3%) answered that this was 21.9 points higher, suggesting that sleep quality has a stronger impact on brain performance than sleep quantity. 2. High quality sleep is more important than length of sleep for better physical and mental performance. Comparing the "sleep duration" and "sleep quality" groups in terms of subjective assessment of physical and mental health, the "sleep quality" group had 72.8% of people who answered 76-100%, the highest self-assessment percentage, for "physical health" (about 1.4 times higher than the "sleep duration" group), and 68.5% for "mental health" (about 1.5 times higher than the "sleep duration" group).These results suggest that sleep quality has a greater impact than sleep quantity on both physical and mental health. 【overview】 Survey method: Web survey, Target area: Nationwide, Target conditions: Male and female, Sample size: n=10,000ss, Survey period: January 2023 *1 Top 1000 longest sleepers The average sleep time for the entire 10,000 people surveyed in the "Sleep Standard Deviation®" survey was 403.4 minutes (6 hours 43.4 minutes), while the average sleep time for the TOP 1000 was 553.0 minutes (9 hours 13.0 minutes), which was 149.6 minutes (2 hours 29.6 minutes) longer. *2 Top 1000 for high quality sleep Sleep quality is calculated by Brain Sleep from various questions about sleep habits and sleep debt. The average sleep quality score for the entire 10,000 people surveyed in the "Sleep Standard Deviation®" survey was 72.6 points, but for the TOP1000 it was 89.1 points, which was 16.5 points higher. 12 tips to improve your sleep quality To improve the quality of your sleep, there are things you can do not only before you go to bed, but also in the morning and afternoon. Let's review your lifestyle habits, starting with the things you can easily put into practice. What is the "golden 90 minutes" that determines the quality of your sleep? At Brain Sleep, we call the approximately 90 minutes immediately after falling asleep, during which you can achieve the deepest non-REM sleep, the "golden 90 minutes." During these 90 minutes, five physiological phenomena that are important for sleep are particularly active: "resting the brain and body," "organizing and consolidating memories," "adjusting hormone balance," "boosting the immune system," and "removing waste products from the brain." When it comes to getting enough sleep, the important thing is not just the time but also the quality. For Japanese people, who tend not to be able to get enough sleep, Getting a deep, long first 90 minutes of sleep can lead to improved quality of sleep. During the golden 90 minutes, the proportion of S3 sleep, the deepest type of non-REM sleep, was significantly increased compared to a general functional pillow. Release URL: https://prtimes.jp/main/html/rd/p/000000146.000046684.html Features of the Brain Sleep Pillow that cools the brain with an emphasis on the "golden 90 minutes" In addition to the "golden 90 minutes" during which the deepest non-REM sleep occurs, maintaining the proper temperature and humidity in the bed is also important for getting good quality sleep. The mattress is made of a unique material that is more than 90% air space, so it does not trap heat or humidity generated during sleep, creating a comfortable sleeping environment. Developed with the utmost care in both design and materials based on sleep medicine We provide you with a comfortable sleeping environment that is just right for you, and we use 100% renewable and sustainable materials. Designed with 3 layers x 9 gradation structure It has a logical structure with three types of fibers and different resins layered on top of each other: an "adjustment layer" that fits to the size and weight of your head, a "support layer" that firmly supports your head and neck, and a "base layer" that allows air to escape from underneath. The neck area is soft enough to sink in easily, while both ends are a little hard, so it fits firmly even when you sleep on your side and makes it easy to turn over in your sleep. ＜Product Details＞ URL: https://www.zzz-land.com/shop/g/gBS050S1/ Product name: Brain Sleep Pillow Price: 33,000 yen (tax included) Pillowcase included Size: Low: 60×35×6/8cm, Standard: 60×35×9/11cm, High: 60×35×12/14cm BRAIN SLEEP Lucky Bag SALE now on Brain Sleep Store is holding a "Lucky Bag Sale" to encourage you to reconsider the quality of your sleep in the new year. You can purchase products to spend the cold winter comfortably at a great price, including the "Brain Sleep Pillow" that puts your brain to sleep. Period: Monday, December 25, 2023, 10:00 - Monday, January 15, 2024, 9:59 Details: 10% off when you purchase 2 or more items including the Brain Sleep Pillow for 49,500 yen or more (tax included) 15% off when you purchase 2 or more items for 121,000 yen or more (tax included) 20% off when you purchase 2 or more items for 163,900 yen or more (tax included) URL: https://www.zzz-land.com/shop/pages/newyear.aspx
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