Brain Sleep Co., Ltd. (Head office: Chiyoda-ku, Tokyo; CEO: Atsushi Hirota; hereinafter referred to as "Brain Sleep")'s main product, the "Brain Sleep Pillow," a pillow that helps you sleep all the way to your brain, has been adopted for the "Reading and Ultimate Sleep Plan," a hotel stay plan designed by Nippon Shuppan Hanbai Co., Ltd. (Head office: Chiyoda-ku, Tokyo; CEO: Keiji Okumura; hereinafter referred to as "Nippan") and voco Osaka Central (Address: 1-7-1 Kyomachibori, Nishi-ku, Osaka City, Osaka Prefecture; General Manager: Daichi Shishikura), which aims to provide a comfortable sleep. Reservations for this plan will begin on October 27th at "voco Osaka Central," the first hotel brand of IHG Hotels & Resorts to open in Japan. Background Brain Sleep worked with Nippan, which aims to create new opportunities for reading, to investigate the impact of reading before bed on sleep. The results showed that reading before bed can have a positive effect on sleep, such as reducing the number of times you wake up during the night. This time, Nippan used the Brain Sleep Pillow, a pillow that helps you sleep all the way to your brain, when planning a plan focused on sleep. Brain Sleep is working with experts to conduct sleep research, develop original products, and provide sleep-specific consulting to companies and clinics to solve sleep issues in Japan, where sleep time is the shortest among OECD member countries. Brain Sleep's main product, the Brain Sleep Pillow, has sold over 160,000 units since its launch in May 2020, but it is mainly sold online, and there are limited opportunities to actually experience it while sleeping, so we hope that this book plan will allow many people to experience it. ・Release note on the effect of reading before bed on sleep: https://prtimes.jp/main/html/rd/p/000000165.000046684.html "Reading and the ultimate sleep plan" produced by the sleep x reading brand "Yom to Ne" The hotel stay plan "Reading and Ultimate Sleep Plan" allows guests to experience Brain Sleep's main product, the "Brain Sleep Pillow," a pillow that puts the brain to sleep. With this plan, guests can read a book that helps them sleep selected by the book director of "Yom to Ne * " in the voco Grand Room, which is equipped with a king-size bed that boasts premium comfort and a distinctive tatami corner. In addition, guests can enjoy a special gift of a book that helps them sleep selected by "Yom to Ne" and original voco goods. * What is "Yom and Ne"? The "Sleep x Reading" brand was launched by Nippan. It aims to raise awareness of the positive effect that reading before bed has on sleep, and promotes a wide range of related book selections and projects. <Accommodation plan overview> Period: Wednesday, November 1, 2023 to Wednesday, January 31, 2024 Price: From 41,550 yen per person per room (tax and service charge included, Osaka Prefecture accommodation tax not included) For two guests per room, from 23,525 yen per person (tax and service charge included, Osaka Prefecture accommodation tax not included) Room: Grand Room King with tatami bed (breakfast included) *Limited to one room per day Bonus: "Sleeping Book" selected by Yom and Ne, Yom and Ne original bookmark, voco Osaka Central original goods Experience contents: 4 "Sleep books" selected by Yom and Ne, "Brain Sleep Pillow" and "Brain Sleep Golden Sleep Pillow Mist" Plan details: https://go-ihghotels.reservation.jp/ja/hotels/osakn What is the Brain Sleep Pillow? Product name: Brain Sleep Pillow Price: 33,000 yen (tax included) Size: LOW, STANDARD, HIGH *This plan only includes STANDARD size. URL: https://www.zzz-land.com/shop/g/gBS050S1/ ・Features of the "Brain Sleep Pillow" In addition to the "golden 90 minutes" during which the deepest non-REM sleep occurs, maintaining the proper temperature and humidity in the bed is also important for getting good quality sleep. The mattress is made of a unique material that is more than 90% air space, so it does not trap heat or humidity generated during sleep, creating a comfortable sleeping environment. -What are the “golden 90 minutes” that determine the quality of your sleep? At Brain Sleep, we call the approximately 90 minutes immediately after falling asleep, during which you can achieve the deepest non-REM sleep, the "golden 90 minutes." During these 90 minutes, five physiological phenomena important to sleep are particularly active: "resting the brain and body," "organizing and consolidating memories," "adjusting hormone balance," "boosting immunity," and "removing waste products from the brain." When it comes to getting sleep, the important thing is not just the time but also the quality. For Japanese people, who tend not to get enough sleep, getting a deeper, longer first 90 minutes of sleep can improve the quality of their sleep. - Designed with 3 layers x 9 gradation structure It has a logical structure with three types of fibers and different resins layered on top of each other: an "adjustment layer" that fits to the size and weight of your head, a "support layer" that firmly supports your head and neck, and a "base layer" that allows air to escape from underneath. The neck area is soft enough to sink in easily, while both ends are a little hard, so it fits firmly even when you sleep on your side and makes it easy to turn over in your sleep. ■ voco Osaka Central Voco means "to invite" or "to gather" in Latin. Attentive and natural. Voco is a hotel brand that is not stuffy but can be relied upon. We offer a premium experience that allows our guests to feel a "warm welcome" as if they were inviting a friend to their home, and to enjoy a natural and enjoyable experience. Address: 1-7-1 Kyomachibori, Nishi-ku, Osaka City, Osaka Prefecture, 550-0003 Phone number: 06-6445-1100 Official site: https://www.ihg.com/voco/hotels/jp/ja/osaka/osakn/hoteldetail Nippon Shuppan Hanbai Co., Ltd. Nippon Shuppan Hanbai is a publishing and distribution company that has built the infrastructure for publishing distribution in Japan through the distribution of books and magazines since its founding in 1949. In recent years, the company has not only expanded into distributing stationery and miscellaneous goods, but has also developed original stationery and miscellaneous goods and produced cultural spaces, and continues to deliver value by adapting to various changes and evolving both as a company and as a distributor in order to enrich the hearts of all people through various things and experiences connected to books. Official site: https://www.nippan.co.jp/
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