Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") will relaunch its main product, the Brain Sleep Pillow, a pillow designed for brain sleep, on Thursday, September 21st. This renewed version will be an updated functional pillow designed to help you fall asleep faster and deeper. The key highlights of this renewal are the updated vertical three-layer structure, which utilizes patented technology to achieve both surface softness and durability, and the updated horizontal density gradient, which improves adaptability to various sleeping positions. This ensures a "personal fit" that molds to each individual's head the more they use it, making every night's sleep of higher quality. We have already received numerous reservations since the pre-order period began, with many expressing expectations for improved fit, ease of turning over, and reduced neck strain. What is the "Brain Sleep Pillow" that improves the quality of your daily sleep? To achieve high-quality sleep, it's crucial to select bedding with good breathability and a proper fit. Using an ill-fitting pillow can put excessive strain on your neck and shoulders, leading to physical discomfort such as stiffness. Everyone has different sleeping postures when falling asleep and during sleep, not just in terms of body type, including back, stomach, and side sleeping. The ease of turning over is also important, as it's essential to change sleeping positions to avoid staying in the same posture for too long. The renewed Brain Sleep Pillow features finer fibers, creating a new sensation of elasticity that gently envelops the head while providing resilience. Furthermore, the vertical three-layer structure has been optimized, consisting of an adjustment layer on the surface that conforms to the size and weight of the head, a support layer that firmly supports the head and neck, and a base layer that allows air to escape from below. Additionally, the horizontal gradient has been increased from 7 to 9, with the softest part in the middle and increasing density towards the sides. By adjusting the firmness and resilience, the head does not sink too deep, maintaining a proper sleeping posture. The smoother gradient enables effortless turning over without strain. By fitting any person and any sleeping position better than before, it elevates the quality of daily sleep. "Brain Sleep Pillow" Renewal Points 1. NARROW FIBERS Minimum fiber diameter is now finer and more delicate While seemingly simple, it features a complex three-dimensional structure woven with fibers of varying thicknesses and densities. The overall weight of the pillow remains the same, but by making the fibers finer and increasing their density, the structure offers greater variety, delicately yet firmly supporting the head. 2. 3LAYER Further structural evolution A three-layer structure applying patented technology. It features an adjust layer that gently conforms to the head's shape and fits softly, a support layer that firmly supports the head and neck, and a base layer that allows air to escape from below, achieving both surface softness and durability. Furthermore, the surface's adjust layer adapts to the shape of the head and sleeping position. It provides a new sensation of resilience that gently yet dimensionally cradles the head. The more you use it, the more it conforms to your head, providing the ultimate fit. Comparing day 1 and day 7 of use, the darker blue areas indicating high pressure are reduced, showing that head pressure is more evenly distributed after 7 days. It gradually conforms to the size of your head and your sleeping position, becoming your personalized pillow. 3. 9GRADATION Fits any sleeping position, including on your back, side, or stomach. The 9-gradation design features the softest point in the center, with increasing firmness towards the sides. This promotes smooth, effortless turning over. Additionally, even when sleeping on your side, the optimal firmness prevents your head from sinking too deeply, maintaining proper sleeping posture. Compared to a feather pillow, the resistance during turning over is reduced by approximately 46%! When measuring the resistance by placing a sphere representing a head on a feather pillow, a urethane pillow, and a Brain Sleep Pillow, and rolling it at a speed of 500mm/min, the burden of turning over was reduced by approximately 46% compared to a feather pillow. *The average resistance encountered when a sphere representing a head is placed on a pillow and rolled at 500mm/min, back and forth from the center to the edge of the pillow, is compared to simulate turning over. What is the "Golden 90 Minutes" that determines sleep quality? At Brain Sleep, we refer to the approximately 90 minutes immediately after falling asleep, during which the deepest non-REM sleep occurs, as the "Golden 90 Minutes." During this 90-minute period, five crucial physiological phenomena for sleep are particularly active: "brain and body rest," "memory organization and consolidation," "hormone balance adjustment," "immune system boost," and "removal of brain waste products." To achieve deep sleep during the "Golden 90 Minutes," it is important to dissipate body heat and lower core body temperature. The Brain Sleep Pillow, with over 90% air pockets, features a unique structure that prevents heat buildup due to its exceptional breathability. "Brain Sleep Pillow" Product Details Release Date: Thursday, September 21, 2023, 10:00 AM ~ URL: https://www.zzz-land.com/shop/g/gBS151S1/ Product Name: Brain Sleep Pillow Price: ¥33,000 (tax included) with pillow cover Sizes: Low 60×35×6/8cm, Standard 60×35×9/11cm, High 60×35×12/14cm Pillow Covers: ・Active Air (100% polyester): White, Navy, Gray, Brown ・Organic Sleep (100% cotton): Cloud White, Sand Beige, Stone Gray, Midnight Navy, Terracotta Brain Sleep Pillow Renewal Campaign also starting! In conjunction with the renewal of the "Brain Sleep Pillow," a campaign offering up to 20% off when purchasing the Brain Sleep Pillow along with other Brain Sleep products during the campaign period. Period: Thursday, September 21, 2023, to Tuesday, October 10, 2023 Details: ① Brain Sleep Pillow + Brain Sleep Pillow 10% OFF ② Brain Sleep Pillow + Brain Sleep Mattress Float 15% OFF ③ Brain Sleep Pillow + Brain Sleep Mattress Premium Float 20% OFF URL: https://www.zzz-land.com/shop/pages/pillow_renewal.aspx
Log in
