株式会社ブレインスリープ(Head Office: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") will renew its main product, "Brain Sleep Pillow," which has sold over 160,000 units and helps you sleep deeply, and launch it on Thursday, September 21. Pre-orders will begin on Thursday, September 7, at Brain Sleep Store, our company's website. This renewal strengthens the three layers that apply patented technology, achieving both the soft surface and durability—two seemingly contradictory functions. In addition, the horizontal gradation has been enhanced from seven to nine, improving adaptability to various sleeping positions such as supine, prone, and side sleeping, thereby achieving a personalized fit for better sleep quality. Renewal Points 1. NARROW FIBERS Finer and more delicate minimum fiber diameter Although it looks simple at first glance, it is a three-dimensional structure with intricately woven fibers of different thicknesses and densities. While maintaining the overall weight of the pillow, we have made the fiber diameter finer and increased its density, creating variations in the structure that delicately yet firmly support the head. 2. 3-LAYER Further structural evolution A three-layer structure applying patented technology. It consists of an adjust layer that is soft and adapts to the shape of the head, a support layer that firmly supports the head and neck, and a base layer that allows air to escape from below, achieving both surface softness and durability. In addition, the surface adjust layer provides a personalized fit according to the shape of the head and sleeping position. It offers a new sensation of elasticity that is resilient yet softly and three-dimensionally cradles the head. It conforms to your head with use, providing the best fit. Comparing day 1 and day 7 of use, the darker blue areas with higher pressure are reduced, indicating that the pressure on the head is more evenly distributed on day 7. It gradually adapts to the size of your head and your sleeping position, becoming your unique pillow. 3. 9 GRADATION Fits any sleeping position, including supine, side, and prone The nine gradations are designed to be softest in the middle and increasingly elastic towards the sides. This promotes smooth, effortless tossing and turning. Additionally, when sleeping on your side, the optimal firmness prevents your head from sinking too deeply, maintaining proper sleeping posture. Approximately 46% reduction in resistance during tossing and turning compared to feather pillows! When a sphere representing a head was placed on a feather pillow, a urethane pillow, and a Brain Sleep Pillow, and rolled at a speed of 500mm/min to measure resistance, the burden of tossing and turning was reduced by approximately 46% compared to the feather pillow. *Resistance was measured by placing a sphere representing a head on a pillow and rolling it at a speed of 500mm/min. The average resistance during a round trip from the center to the edge and from the edge to the center of the pillow, assuming tossing and turning, was compared. Schedule Pre-orders start: 10:00 AM on Thursday, September 7, 2023 Official launch: 10:00 AM on Thursday, September 21, 2023 URL:https://www.zzz-land.com/shop/g/gBS151S1/ Brain Sleep Pillow Product Details Product Name: Brain Sleep Pillow Price: ¥33,000 (tax included), with pillowcase Sizes: Low: 60 x 35 x 6/8cm, Standard: 60 x 35 x 9/11cm, High: 60 x 35 x 12/14cm Pillow Covers: Active Air (100% polyester): White, Navy, Gray, Brown Organic Sleep (100% cotton): Cloud White, Sand Beige, Stone Gray, Midnight Navy, Terracotta Try the Brain Sleep Pillow at "Hakone Honbako," a book hotel themed "Life with Books"! At "Hakone Honbako" (Hakone-machi, Kanagawa Prefecture), a book hotel managed by ASHIKARI Co., Ltd. (Representative Director: Ken Togashi) of the Nippan Group, rooms featuring Brain Sleep's sleep products will be available for a limited time. Additionally, guests can enjoy books selected by "Yomu to Ne" that promote sleep in their rooms. Period: October 1 (Sun) to October 31 (Tue), 2023 Number of rooms: 2 rooms (1st floor terrace twin room) *Customers wishing to stay in a collaboration room should select "1st floor terrace twin room" when booking. Products introduced: ① Brain Sleep Pillow ② Brain Sleep Mattress Premium Float ③ Brain Sleep Comforter Perfect Cool *Available for rent at reception ④ Brain Sleep Comforter All Seasons *Available for rent at reception Hakone Honbako Official Website: https://hakonehonbako.com/ *Collaboration details may be subject to change. *③ and ④ are limited in number and may not always be available. *Even after the collaboration period ends, Brain Sleep Pillows will be available in 6 rooms on the 1st floor. *Even after the collaboration period ends, Brain Sleep Comforter Perfect Cool and Brain Sleep Comforter All Seasons will be available for rent.
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