August is almost over and we are in the lingering heat of summer, but the hot weather continues, and the maximum temperature in Tokyo for the last two days of August is forecast to exceed 37℃. *1 Along with the continued intense heat, multiple viral infections are rampant. Whooping cough and fifth disease have reached the highest number of cases since the Ministry of Health, Labour and Welfare began compiling statistics, and summer colds such as herpangina are also prevalent among children. What is particularly rampant nationwide right now is the novel coronavirus (NB.1.8.1 type, commonly known as Nimbus). The Nimbus variant, derived from the Omicron strain, is characterized by a severe sore throat that feels like swallowing a razor blade. *2 During this period, when there are significant temperature differences indoors and outdoors during the day and the quality of sleep at night declines, immune function weakens, making one more susceptible to viral infections. Therefore, it is important to improve sleep quality and develop immunity to fight off viruses. <Original Research> Surprising correlation between "sleep quality x poor health" revealed! This summer, the prolonged heat tends to disrupt the autonomic nervous system, leading to a decline in sleep quality. Brain Sleep's annual Sleep Index® survey, conducted nationwide with 10,000 participants, revealed that approximately 70% of those who reported low sleep quality experienced some form of poor health within a year. *3 In contrast, among those who reported high sleep quality, only 24% experienced poor health, a significant difference of 45%. To maintain daily health, it is extremely important to get good quality sleep. Since a decline in sleep quality weakens immunity, it is important to enhance immunity by improving sleep quality. *1 Japan Meteorological Agency - National Weather Forecast: https://www.jma.go.jp/bosai/forecast/ *2 The Institute of Medical Science, The University of Tokyo: https://www.ims.u-tokyo.ac.jp/imsut/jp/about/press/page_00338.html *3 Sleep Deviation Value® Survey Report 2023: https://brain-sleep.com/pages/research2023 The "Golden 90 Minutes" to Improve Sleep Quality Brain Sleep refers to the approximately 90 minutes immediately after falling asleep, during which the deepest non-REM sleep can be achieved, as the "Golden 90 Minutes." During these 90 minutes, five important physiological phenomena in sleep are particularly active: "brain and body rest," "memory organization and consolidation," "hormone balance regulation," "immune system boost," and "elimination of brain waste products." What is important for sleep is "not just the duration but also the quality," and for Japanese people who tend not to get enough sleep, making the first 90 minutes of sleep deep and as long as possible leads to an improvement in sleep quality. <Brain Sleep's 5 Tips> to Improve Sleep Quality! ◆Morning① Fix wake-up time, set alarm in 2 stages → Aim for the timing of light REM sleep for a refreshing awakening ② Eat a breakfast that emphasizes chewing → Warm soup is even better! ◆Evening① Eat chilled tomatoes → Consume foods that lower core body temperature!② Finish bathing 90 minutes before bedtime → A carbonated bath is even better! If you're going to bed soon, take a shower.③ Fix bedtime → Aim for the timing of light REM sleep for a refreshing awakening "Brain Sleep Pillow" for fast, deep brain sleep 1. Excellent breathability For quality sleep, high breathability is important to maintain appropriate temperature and humidity within the bedding. More than 90% of the pillow is made of an air layer, preventing heat and moisture from accumulating during sleep, creating a comfortable sleeping environment. It suppresses the growth of dust mites and mold, and can be machine washed for cleanliness. 2. 3-layer, 9-gradient structure for a personalized fit The 3-layer, 9-gradient structure, realized with patented technology, gradually adapts to the size of your head and your sleeping position. It becomes your own unique pillow with every use. Product name: Brain Sleep Pillow Price (tax included): 33,000 yen (with cover) Size (cm): Low 60×35×6/8, Standard 60×35×9/11, High 60×35×12/14 URL: https://brain-sleep.com/products/pillow Confront your sleep during sleep! "Brain Sleep Coin," a personal sleep analysis tool To improve sleep quality, it is important to first understand your own sleep state. In fact, Brain Sleep's research has shown that people who continuously measure their sleep tend to have higher sleep quality. A sleep measurement tool equipped with a unique measurement algorithm developed based on data accumulated through sleep research. By attaching the device to the waistband of your pants and linking it with an app, you can understand your sleeping posture, snoring, and bedding temperature, allowing for personalized analysis. It supports sleep habit improvement with advice functions and services where sleep scores are converted into coins that can be used as coupons on the Brain Sleep Official website, thus promoting a positive sleep cycle and improving sleep quality. *4 *4 Effects of behavioral change through sleep measurement: https://prtimes.jp/main/html/rd/p/000000198.000046684.html Product name: Brain Sleep CoinPrice (tax included): App free, Device 8,800 yenURL: https://brain-sleep.com/products/coin